What are the responsibilities and job description for the Marketing Specialist position at Bradford White Corporation?
Primary Function:
The Marketing Specialist will support the development and implementation of Bradford White Corporation’s marketing campaigns, communications, events, and public relations activities.
Responsibilities:
- Develop and implement marketing campaigns across various channels (digital/social and offline) required to support Corporate and business unit marketing objectives, using internal and external resources.
- Coordination, development and management of national and regional tradeshow material and logistics.
- Develop brand strategies to increase brand awareness ensuring all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice.
- Support, develop and execute internal and external communications.
- Assist in the development and execution of best-in-class product and service launches.
- General support for internal and external customers utilizing Bradford White marketing resources.
- Other duties as assigned
Job Requirements:
- Bachelor’s degree in marketing, communications or related field required
- Two years of related experience in a sales or marketing agency or corporate marketing environment required
- Related industry experience preferred
- Strong project management and organization skills
- Understanding of marketing and public relations principles and techniques
- Experience in the successful development and execution of new initiatives and on-going projects
- Proficiency in managing social media
- Product/service launch experience preferred
- Critical thinking and entrepreneurial mindset
- Exceptional written and verbal communication skills
- Commitment to teamwork as well as strong independent work skills
- Comfort in collaborating with individuals in and out of the company at all levels
- This position requires national travel as needed for trainings and tradeshows, up to 10% annually
About the Company:
Throughout a history dating back to 1881, Bradford White Corporation has been manufacturing some of the most high-performing, technologically advanced, and energy-saving products to the world market. While many manufacturers continue to move production out of the country, we continue to invest in America.
We are proud to have millions of products installed for millions of satisfied customers all over the world. Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and for 2024 we’ve been recognized as an Energy Star Partner of the Year Sustained Excellence Award Winner for the fifth straight year.
For the Bradford White family of companies, customer satisfaction is our greatest reward, and we remain steadfast in our commitment to deliver products that are Built to be the Best®. Today, we employ over 2000 employees with corporate headquarters in Ambler, Pennsylvania, and manufacturing operations in Michigan, Minnesota, Massachusetts, Wisconsin, and New Hampshire. We also have assembly operations in North Carolina and a distribution and training center in Ontario, Canada.