Operating Partner

Build the future of sleep, wellness, and beautiful living.

https://www.bradens.com/pages/restwell

Restwell by Bradens is a new retail concept built around one essential idea: better rest creates a better life.

Natural materials. Traditional craft. Quiet science.

We design sleep environments that regulate, support, and restore — without complication or excess.

Sleep, refined.

We are creating a premium sleep and wellness destination where beautiful design, restorative products, hospitality, and expert guidance come together. Restwell will serve customers who want more than a mattress store. They want trusted guidance, a beautiful environment, thoughtful products, and a better way to sleep and live.

We are looking for an Operating Partner to help lead, grow, and shape this business from the ground up.

This is not a traditional retail management role. We are looking for someone who wants to build a business, not simply manage a store.

The Opportunity

As the Operating Partner for Restwell, you will be responsible for helping turn a new concept into a thriving business. You will lead the sales floor, build customer relationships, manage the team, protect the customer experience, maintain the beauty of the showroom, help guide inventory decisions, and constantly look for ways to grow the brand.

The right person will think and act like an owner. They will take initiative, bring ideas, solve problems, create momentum, and care deeply about the success of the business.

This role includes meaningful performance-based profit sharing tied to the success of Restwell. It is designed to reward profitable growth and an ownership mindset. This is not an equity ownership role.

What You'll Own

Sales and Customer Experience

You will lead from the front.

You will personally sell, coach others to sell, and make sure every customer receives a premium, consultative experience. Customers should leave Restwell feeling listened to, cared for, educated, and confident in their purchase.

You will be expected to build trust, follow up, close sales, create referrals, and help establish Restwell as the most trusted sleep and wellness destination in the region.

Growth and Business Development

You will help grow the business every day.

That means looking for new opportunities, building local relationships, developing referral sources, helping create events, identifying partnership opportunities, and bringing ideas that increase traffic, sales, and brand awareness.

You will be expected to think beyond the four walls of the showroom.

Team Leadership

You will help build and lead a high-performing team.

That includes coaching salespeople, setting standards, creating energy, holding people accountable, and helping develop a culture of professionalism, hospitality, ownership, and excellence.

Brand and Showroom Experience

You will be responsible for making sure the showroom always reflects the Restwell brand.

That includes merchandising, product presentation, cleanliness, lighting, atmosphere, visual standards, and the overall feeling customers experience when they walk through the door.

Restwell should feel beautiful, calm, premium, trustworthy, and different from a typical mattress store.

Inventory and Margin Awareness

You will help manage inventory flow and make smart business decisions.

You do not need to arrive as an inventory expert, but you must be able to learn the business, understand margins, recognize what customers are responding to, identify slow movers, and help ownership make better product and pricing decisions.

Who You Are

You are a builder. You are energized by creating something new. You do not wait to be told what to do. You notice what needs to happen and take action.

You are a strong salesperson. You know how to listen, ask good questions, build trust, handle objections, and close without being pushy. You understand that great selling is about helping people make the right decision.

You are a leader. People perform better around you. You bring energy, clarity, accountability, and high standards.

You are a curator. You have strong taste, strong attention to detail, and a natural sense for presentation. You understand that the way a store looks and feels affects how customers experience the brand.

You are also:

• Highly trustworthy
• Self-driven
• Polished and professional
• Stylish and brand-conscious
• Emotionally intelligent
• Comfortable with premium products
• Excited about health, sleep, wellness, and beautiful living
• Willing to learn
• Comfortable being measured by results
• Motivated by meaningful performance-based upside

What Success Looks Like

Success in this role means Restwell becomes a thriving business and a trusted brand.

The right person will help us:

• Build a profitable, growing business
• Deliver a premium customer experience
• Create a beautiful showroom environment
• Develop a high-performing sales team
• Grow local awareness and referral relationships
• Understand what customers want and how to serve them better
• Build systems and standards that can scale as Restwell grows

Why This Role Is Different

Most retail jobs are about maintaining what already exists.

This role is about building what comes next.

Restwell is backed by Bradens Furniture, a long-standing family business with deep roots in East Tennessee. The Operating Partner will have the opportunity to help shape a new brand, lead a new venture, and participate financially in its success through profit sharing.

If you are looking for a conventional store manager position, this is probably not the right fit.

If you want to help build a business, lead a team, serve customers well, and be rewarded for profitable growth, we would love to meet you.