Digital Program Manager - Bracco Diagnostics Inc.

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

Job Purpose

The Digital Program Manager will lead the execution and lifecycle management of digital initiatives with a strong focus on omnichannel enablement.

This individual will be responsible for driving cross-functional projects from planning through implementation and beyond, ensuring that digital capabilities are adopted, optimized, and continuously improved. The role requires strong project management skills, a proactive, business-oriented mindset, and the ability to work across global and cross-functional teams.

The ideal candidate brings experience in coordinating and optimizing omnichannel campaigns and digital experiences across web, email, paid media, field enablement, and marketing automation platforms, and is proficient in using project management tools (e.g., Monday.com, Asana, Trello) to streamline workflows, improve visibility, and drive timely execution. Experience with Monday.com is strongly preferred. The position reports to the Senior Director, Digital Operations.

Main Responsibilities, Activities, Duties and Tasks

Digital Readiness & Operational Excellence

• Drive continuous process improvement by identifying and resolving roadblocks to digital adoption across multiple channels.
• Build scalable, repeatable workflows for omnichannel campaign execution and optimization.
• Track KPIs and success metrics across channels, sharing actionable insights and recommendations for continuous improvement.

Cross-Functional Collaboration

• Engage with Marketing, Commercial Ops, IT, Global teams, and external partners to understand business needs and recommend omnichannel solutions that align with customer engagement goals.
• Ensure alignment on channel mix, audience segmentation, content planning, and activation strategy.
• Coordinate execution logistics across all functions and platforms (e.g., email, web, field enablement tools, automation platforms).

Capability Lifecycle Ownership

• Serve as the business owner for key digital and omnichannel tools (e.g., CRM, marketing automation, sales enablement).
• Partner with stakeholders to optimize use of these platforms post-launch, ensuring features are adopted and aligned with campaign goals.
• Collaborate with analytics and marketing teams to assess engagement performance across channels and evolve strategies accordingly.

Project Management

• Lead end-to-end project management for omnichannel and digital initiatives, including campaign setup, tracking, and post-launch enhancements.
• Develop and manage project plans, timelines, and deliverables, while coordinating with vendors to ensure on-time execution and tracking budgets against planned scope.
• Build, manage, and optimize dashboards, boards, automations, templates, and integrations for omnichannel execution.

Supervisory Responsibilities

• N/A

Education

• BA/BS in a related field required.
• MBA or advanced degree is a plus and valued, but not required.

Professional Experience, Knowledge & Technical Skills

• 10 years of experience in digital project management, ideally in healthcare, pharma, or life sciences.
• Demonstrated experience leading digital initiatives from concept to implementation and beyond.
• Strong understanding of digital platforms (CRM, web, marketing automation, analytics, etc.).
• Familiarity with change management and driving user adoption.
• Excellent organizational, communication, and stakeholder management skills.
• Comfortable working in an evolving, ambiguous environment with limited infrastructure.
• Experience working with global stakeholders and remote teams is a plus.
• Preferred experience:
  • PMP or Agile certification.
  • Experience with platforms like Salesforce, Pardot, Veeva, Monday.com
  • Understanding of marketing operations, data integration, or commercial analytics.
  • Strong understanding of project management methodologies (Agile, Scrum, Waterfall, or Hybrid).

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required.

• Program & Project Leadership – Ability to manage multiple, complex digital initiatives simultaneously with end-to-end accountability.

• Cross-Functional Collaboration – Skilled at working across marketing, commercial, IT, global, and vendor teams to drive alignment and execution.

• Change Management & Adoption – Proven capability to engage stakeholders, communicate effectively, and drive adoption of new digital tools and processes.

• Operational Excellence & Process Improvement – Strong orientation toward building scalable processes, tracking KPIs, and optimizing workflows.

• Business & Digital Acumen – Ability to connect business needs to digital solutions and articulate value realization.

• Technical Agility – Comfortable navigating evolving digital ecosystems, integrations, and data-driven environments.

Soft Skills – Company Values & Behaviours

Adhere to the Bracco’s core values, including:

• Passion: Connecting People and Networking; Be Yourself
• Extraordinary: Leading People and Delegation; Courage
• Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
• Sustainability: Long-Term Value Creation; Accountability

Core Relationships

• Internal business partners and end-users across Marketing, Commercial Operations, and Sales
• Brand Managers and Senior Sales Leadership
• Medical, Legal, Finance, and IT stakeholders
• Global Marketing and Digital Operations teams
• External vendors and partners supporting digital platforms and initiatives

Certificates, Licenses, Registrations

• PMP or Agile certification, preferred.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The position is a home-office based position with approximately 20% domestic travel.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The position is home office based in Princeton, New Jersey.

• The position is hybrid, three days in the office, two days remote.

Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.