Senior Vice President, Growth

Reports to: President of BPD

Years Experience: 15 Years

Department: Business Strategy & Growth

The Position:

The SVP, Growth is a hands-on business development executive responsible for driving significant revenue expansion and expanding BPD’s footprint across the $5B health system marketing landscape. This leader will leverage deep relationships within the health system market and guide a high-performing sales organization to acquire new customers and accelerate growth. The SVP will champion both an integrated suite of marketing communications services and a growing portfolio of data-driven point solutions.

Reporting directly to the President of BPD, the SVP, Growth oversees all aspects of new logo acquisition including lead generation, proposal development, pitch delivery, and contract negotiation. This individual must be a highly motivated, self-starting player-coach with strong industry credibility, a strategic mindset, and the ability to translate opportunity into measurable business results. The role requires a leader who thrives in a fast-paced environment and demonstrates a willingness to “roll up their sleeves” to drive success.

The Responsibilities:

• Drive acquisition of new logos across the top 250 health systems in the United States.
• Lead sales of BPD’s suite of data and analytics solutions, both as integrated offerings and standalone products.
• Develop and execute revenue and profitability goals and objectives and ensure they are met/exceeded.
• Implement a scalable sales strategy, operating model, and supporting processes to meet or exceed annual and long-term targets.
• Build a best-in-class sales and go-to-market infrastructure, ensuring strong team development, standards, and performance metrics.
• Possess a deep understanding of the health system and hospital customers to inform new models and solutions to ultimately bring to market.
• Recruit, develop, and retain high-performing talent; oversee ongoing coaching, skills development, and performance management.
• Provide actionable, consistent feedback and/or coaching to leadership staff to drive individual and team success.
• Partner closely with senior executives to form a strong, mutually supportive, and effective new business team.
• Leverage CRM and sales technologies to ensure accurate forecasting, visibility into pipeline health, and disciplined management of leads and territories.
• Establish and communicate clear expectations for sales targets and consistently achieve results.
• Prepare monthly, quarterly, and annual forecasting models that provide accurate, relevant insights into revenue trends and budget performance.

The Essentials:

• 15 years of progressive experience in business development, sales leadership, or growth roles within healthcare, health systems, healthcare marketing, or related sectors.
• Proven track record of selling to large health systems, including demonstrated success navigating complex decision-making structures.
• Established network of senior-level health system executives and industry influencers.
• Strong experience leading and scaling sales organizations, including hiring, coaching, and developing high-performing teams.
• Demonstrated success selling complex solutions, including data, analytics, SaaS, marketing services, or integrated consulting offerings.
• Strategic thinker with operational rigor, capable of building scalable processes, forecasting accurately, and managing budgets.
• Exceptional communication, presentation, and negotiation skills with the ability to influence C-suite audiences.
• Player-coach leadership style, combining strategic leadership with a hands-on approach to closing key deals.
• Highly motivated self-starter with the ability to thrive in an entrepreneurial, fast-paced environment.
• Ability to travel as needed.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health

to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.