Senior Account Executive, Communications

Reports to: Vice President, Communications

Years Experience: 4 Years

Department: Communications

Location: Nashville, TN or Boca Raton, FL

The Position:

As a Senior Account Executive, you are a versatile communications professional who blends flawless execution with growing client presence. You are entrusted with advancing the reputations of top healthcare brands through external communications strategies including earned media, thought leadership, executive visibility, positioning, and stakeholder engagement, as well as internal communications that engage physicians, nurses and employees. You also play a critical role in reputation protection, contributing to issues and crisis planning, scenario planning, playbooks, training and response support.

The Senior Account Executive blends strategic thinking, writing expertise, media relations skills and emerging counsel. You manage complex assignments independently, produce client-ready work and contribute confidently in client conversations.

With media relations as a central focus, you are expected to drive proactive earned media strategies—spotting opportunities, shaping narratives, cultivating reporter relationships and securing high-impact coverage. You serve as a trusted partner to both clients and BPD colleagues while advancing client goals and elevating team performance.

The Responsibilities:

Includes, but not limited to the following:

• Lead day-to-day execution of integrated communications strategies including earned media, thought leadership, executive visibility, positioning and stakeholder engagement campaigns.
• Drive proactive media relations by developing reporter relationships, crafting tailored pitches, securing high-value coverage and anticipating opportunities that advance client narratives.
• Monitor media, industry and healthcare trends to identify risks and opportunities and recommend outreach strategies that strengthen client positioning.
• Develop audience insights, message strategy and content recommendations that inform integrated communications plans.
• Draft client-ready materials including media strategies, executive messaging, thought leadership content, internal communications for physicians, nurses and employees and reactive statements when needed.
• Guide reputation protection initiatives including issues and crisis planning, scenario planning, playbooks, training and response support.
• Serve as a reliable daily client contact, leading specific agenda items with confidence and escalating complex issues appropriately.
• Provide thoughtful counsel by addressing current issues and anticipating future challenges with a clear and informed point of view.
• Contribute creative ideas and strategic perspectives that advance client narratives and strengthen brand reputation.
• Manage multiple projects, timelines and budgets while ensuring precision and quality.
• Identify and support organic growth opportunities that align with client business goals and overall communications strategy.

The Essentials:

• Four or more years of communications, public relations, or agency experience; healthcare strongly preferred.
• Proven ability to manage complex projects with limited oversight.
• Strong writing and storytelling skills across multiple formats.
• Demonstrated media relations expertise and ability to navigate healthcare issues with confidence.
• Ability to contribute meaningfully in client meetings and demonstrate professional judgment.
• Excellent organizational and multitasking skills in a high-volume environment.
• Collaborative mindset with experience mentoring junior colleagues.
• Discretion in managing sensitive and confidential information.
• Ability to travel as needed.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health

to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.