Director of Special Events & Marketing

Company Overview

The Boys & Girls Club of Santa Clara Valley has been dedicated to empowering youth since 1949. With multiple sites serving local communities, the organization focuses on fostering character, leadership, education, health, arts, and recreation to help young people reach their full potential.

Primary Function:

The Director of Special Events & Marketing provides leadership in advancing the Club’s fundraising, marketing, and community engagement efforts. This position plans and executes special events that meet revenue and program goals while overseeing the organization’s marketing and communications, including social media, website content, and newsletters.

The Director also oversees the Club’s CRM system, ensuring accurate donor and sponsor tracking, reporting, and data integrity to support fundraising and relationship management. This role collaborates closely with the Board of Directors, Chief Executive Officer, Director of Operations, and Director of Development to increase visibility, strengthen partnerships, and drive financial support.

Key Roles (Essential Job Responsibilities):

Strategic Event & Revenue Management

• Lead the planning, management, and evaluation of fundraising and community events to meet established revenue and engagement goals.
• Develop and monitor event budgets; ensure accurate expense tracking and timely reconciliation.
• Identify, cultivate, and steward corporate sponsors and community partners to increase event revenue and community support.
• Evaluate event performance using revenue, attendance, donor engagement, and visibility metrics; provide recommendations for improvement.

Marketing & Communications Leadership

• Oversee and implement the Club’s marketing and communications strategy to increase visibility and engagement.
• Manage social media platforms, website content, digital campaigns, and newsletters to ensure consistent messaging and brand alignment.
• Draft and distribute promotional materials, sponsorship communications, press releases, and community outreach content.
• Maintain brand standards across all external communications.

CRM & Development Operations

• Oversee administration of the Club’s CRM system, ensuring accurate donor and sponsor data management, segmentation, and reporting.
• Generate reports to support fundraising strategy, board reporting, and revenue forecasting.
• Ensure timely donor acknowledgments and stewardship communications in coordination with leadership and finance staff.

Collaboration & Organizational Support

• Collaborate with the Board of Directors, Chief Executive Officer, Director of Operations, and Director of Development to align events, marketing, and fundraising initiatives with organizational goals.
• Maintain productive relationships with vendors, sponsors, media contacts, and community stakeholders.
• Perform other related duties as assigned.

Skills/Knowledge Required:

• Bachelor’s degree in marketing, communications, nonprofit management, business, or related field, or equivalent professional experience.
• Minimum two years of experience in nonprofit development, fundraising events, marketing, or related field.
• Experience managing CRM or donor database systems, including reporting and data integrity oversight.
• Demonstrated ability to develop and manage budgets and analyze fundraising performance metrics.
• Strong written and verbal communication skills, including experience creating marketing and promotional materials.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong organizational skills with attention to detail and accuracy.
• Proficiency in Microsoft Office and digital communication platforms.

Physical Requirements/Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; and reach with hands and arms. The employee frequently is required to walk; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds, anything greater should be done with assistance.

Disclaimer: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.

This is a full-time position with an annual salary of $70,304.