What are the responsibilities and job description for the Digital Marketing Manager position at Boyne Resorts?
Overview
The Digital Marketing Manager at Big Sky Resort serves as the owner of the resort's digital guest experience — from discovery through booking and on-mountain engagement. This role is responsible for the strategy, performance, and day-to-day execution of all resort digital platforms, ensuring a seamless, brand-consistent experience across the website, mobile app, ecommerce stores, snow and conditions reporting, and on-resort digital signage.
As a critical bridge between the resort marketing department and corporate web development team, this role ensures that digital touchpoints drive conversion, positive user experiences, and accurate reflections of the Big Sky brand at every interaction.
Responsibilities
Resort Website
- Own the editorial calendar and content updates for bigskyresort.com across all seasons
- Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments
- Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting
- Monitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvements
- Ensure ADA/accessibility compliance in all web content
Ecommerce Booking Engines
- Serve as the primary marketing owner for online product store and lodging booking engine content
- Build and manage all product and property content including structure, image selection, and copy
- Monitor store performance including conversion rate, average order value, and revenue by product category
Resort Mobile App
- Act as product owner and marketing liaison for the Big Sky Resort mobile app
- Lead in-app messaging, push notification strategy, and cross-channel promotion
- Analyze user behavior and engagement data to inform product roadmap priorities
Snow Reporting & Conditions Platform
- Own the resort’s conditions reporting software, including content, automation of daily conditions updates, workflow, and distribution integrations to channels
Digital Signage
- Oversee content strategy and scheduling for on-mountain and base area digital signage
- Coordinate with operations, marketing, and product teams to ensure signage reflects current promotions, lift and terrain status, and event messaging
- Manage relationships with digital signage platform vendor and ensure uptime and content accuracy
Key Responsibilites & Accountabilities
- Develop and execute an integrated digital marketing plan aligned with seasonal business priorities and annual revenue targets
- Own digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagement
- Collaborate cross-functionally with resort marketing, corporate web development, revenue management and IT teams
- Stay current on emerging digital marketing trends, platform capabilities, and competitive landscape within mountain resort industry
Qualifications
- Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms
- Experience managing CMS platforms (Sanity preferred), booking engines, or ecommerce platforms
- Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards
- Experience working with external vendors, agencies, and technology partners
- Working knowledge of SEO and AEO tools
- Excellent project management skills with ability to manage multiple concurrent platform initiatives
- Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa
Be a part of our full-time year round team and enjoy these great benefits!
- Full Health Plan with Company HSA Match
- 401(k) plan with performance-based company match
- Flexible Paid Time Off
- Cell Phone Service Allowance
- Free Ski Pass for you, your spouse and dependents
- FREE Golf Pass for you, your spouse and dependents
- Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
- FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
- Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
- 25% off Food discount at all outlets with charging privileges
- 20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
- Eligibility for affordable employee housing, a short walk or free bus ride away from work