Director of Marketing and Communications

Position Description

Position Title: Director, Marketing and Communications

Department: Marketing/Communications

Classification: Full-Time

Job Grade: Grade 2

Status: Exempt (Salary)

Supervisor: President/CEO

Location: Chamber Headquarters

Position Reports To: President/CEO

Position Supervises: Marketing Coordinator

Position Purpose

Responsible for chamber communications, marketing, publications and media relations. Responsible for growing chamber’s social media presence.

• Responsible for maintaining multiple chamber organizations and initiatives brands and recommending new and imaginative ways to reach the targeted markets and community base.
• Responsible for managing external contracts related to marketing and communications including web site design and implementation; communications and public relations contracts; etc.
• Responsible for multiple chamber organizations and initiatives social media – developing social media plans, message, tracking trends and incorporating changes to grow presence.
• Responsible for utilizing CRM analytics identifying partner trends, organizational branding and segmented communications impacting retention and recruitment.
• Coordinate all details for various publications, including Bowling Green & South Central Kentucky Magazine, Strategic Plan/Action Plan, Annual Report, Newsletters, Legislative Agenda and all others assigned.
• Evaluate partner feedback (survey results/analytics) to implement effective Chamber Communications and Marketing Plan.
• Work with media outlets maximizing opportunities for organization and partner exposure.
• Oversee all aspects of the Chamber Web site, including communication with Web developer, evaluation of Web functions, keeping site fresh/current, implementing innovate upgrades, etc.
• Attend Chamber functions/events.
• Oversee communication tools, including on-hold messaging, chamber logo usage, etc.
• Perform other work as assigned.

Qualifications:

Training and Experience:

• Bachelor’s degree required. Plus three (3) to five (5) years experience preferred.

Special Requirement(s):

• Possession of a valid driver’s license.
• Ability to be bonded.
• Possess a Passport or ability to quickly obtain a Passport.

Special Knowledge, Skills and Abilities:

• Excellent organizational and administrative skills to manage multiple projects.
• Excellent communication skills.
• Ability to work with and meet deadlines.
• Ability to maintain the confidentiality of any information encountered.
• Requires strong math and analytical skills.
• Ability to make judgments serving the organization’s best interest.
• Ability to establish and maintain effective working relationships with employees, directors and clients.
• Ability to operate a variety of office equipment, including but not limited to, computer, printer, calculator, photocopy machine, fax machine, telephone, and vehicle.
• Experience with various software and/or Windows based applications including but not limited to, word processing, internet usage, and email applications.
• Ability to use a computer for spreadsheet, data, presentation and word processing functions.
• Ability to embrace change and respond to daily situations that arise.
• Ability to handle multiple tasks required of a small office environment.
• Possesses and utilizes the following traits: initiative, resourcefulness, thoroughness, accuracy, tact, firmness, sound judgment, and integrity.

Physical Activities and Requirements of the Position:

Finger Dexterity: Using fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

Talking: Must frequently convey detailed or important information, instructions, or ideas accurately, easily audible, and quickly.

Average hearing: Able to hear average or normal conversations and receive ordinary information.

Repetitive Motions: Movements frequently and regularly require using the wrists, hand, and/or fingers.

Average Visual Abilities: Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.

Physical Strength: Combination of sitting, standing and moving around the office and the community at large. Ability to move objects weighing up to 50 lbs.

Working Conditions: Work performed in an office environment which can be moderately noisy. Many days involve sitting for long periods of time at a desk or workstation. Regular and prolonged work looking at a computer screen. Frequent travel within local area and occasional national and international travel possible. Work can be stressful and pressured by deadlines. Work week may exceed 40 hours.

Mental Activities and Requirements of the Position:

Reasoning Ability: Ability to apply common sense understanding to carry out detailed instructions and to deal with problem involving variables.

Mathematics Ability: Ability to perform basic math skills including adding, subtracting, multiplying and dividing two-digit numbers; to perform complex mathematical calculations; to perform the four basic arithmetic operations with money; to perform operations involving allocations.

Language Ability: Ability of average to above-average vocabulary and to read at an average rate; define unfamiliar words in dictionaries and other references and resources for meaning, spelling, and pronunciation. Ability to write complex sentences, using proper punctuation, and use of adjective and adverbs. Ability to communicate in complex sentences; using normal word order with present and past tenses; using a good vocabulary.

Intent and Function of the Job Description

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Job descriptions are an integral part of any effective compensation system.

All descriptions contain only essential functions. Basic duties have been included. Peripheral tasks, only incidentally related to the position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the job. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the employer.

This job description is not intended as and does not create an employment contract. The employer maintains its status as an at-will employer. Employees can be terminated at any time for any reason not prohibited by law.

The Bowling Green Area Chamber reserves the right to revise this Position Description as it deems necessary.

Job Type: Full-time

Experience:

• Communications: 3 years (Preferred)
• Marketing: 5 years (Preferred)

Education:

• Bachelor's (Required)

Work Location:

• One location

Benefits offered:

• Paid time off
• Health insurance
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Other types of insurance
• Retirement benefits or accounts
• Workplace perks such as food/coffee and flexible work schedules

Salary : $56,900 - $72,000