Director of Marketing

The Director of Marketing leads the strategic development and execution of all firmwide marketing and business development initiatives for a full-service, 60 attorney, two-office law firm serving both B2B and B2C clients across New York State. This role is responsible for brand stewardship, digital marketing strategy, attorney business development support, and revenue-aligned growth initiatives.

Leading a two-person marketing team, the Director drives firm visibility, strengthens market positioning across diverse practice areas, and supports attorneys in expanding client relationships and generating new business opportunities. Operating at both a strategic and tactical level, this role ensures that marketing initiatives directly advance firm growth objectives.

The Director also maintains and strengthens relationships with community partners, including nonprofit organizations and professional associations, reinforcing the firm’s longstanding commitment to philanthropy and civic leadership in the region.

This position reports to the Chief of Operations and collaborates closely with firm leadership, practice group leaders, and attorneys to align marketing strategy with firm priorities and performance goals. The Director will serve as a crucial advisor in the firm’s ongoing strategic planning process and will play a key role in shaping the firm’s market presence and growth trajectory.

Key Responsibilities:

Strategic Planning & Business Development

• Develop and execute the firm’s annual marketing and communications plan
• Manage the marketing budget and external vendor relationships
• Advise practice groups and attorneys on client development strategy
• Lead RFP/RFQ responses and proposal development
• Provide performance reporting and strategic insights to leadership
• Chair the firm’s Marketing Committee, convening monthly meetings with firm leadership to advance marketing priorities and strategic initiatives

Brand, Digital & Content Strategy

• Serve as a steward of the firm’s brand, ensuring consistency in messaging, positioning, and visual
• identity
• Direct website strategy, SEO, and paid advertising initiatives
• Lead social media, email marketing, and digital campaigns
• Oversee thought leadership content, client alerts, and marketing materials
• Analyze performance metrics to inform strategic decision-making

Public Relations & Events

• Manage media relations, press releases, and award submissions
• Plan and execute CLEs, conferences, client events, and firm programs aligned with attorney and practice group business development goals
• Community Engagement & Partnerships
• Cultivate and manage intentional relationships with community organizations, non-profits, business associations, and professional groups across New York State
• Coordinate sponsorships, partnerships, and community initiatives that align with the firm’s brand
• and strategic priorities
• Oversee the firm’s community engagement strategy, ensuring alignment with marketing, business
• development, and brand goals
• Represent the firm at community events and industry functions across Central New York and Ithaca

Requirements

• Six years of strategic marketing experience in a professional services environment, including at least 2 years of experience in a marketing management position
• Legal industry experience preferred
• Bachelor’s degree in marketing, communications, or related field (or commensurate experience)
• Strong writing, analytical, and eye for design
• Strong networking and relationship-development skills
• Experience managing budgets and vendor relationships
• Executive-level communication and advisory skills
• Exceptional project management skills
• Must be able to work flexible hours

Interested candidates should submit a resume and cover letter to Lisa Bachar, Director of Human Resources, at lbachar@bhlawpllc.com.