Director, Growth Marketing

About Boulder

Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high quality of patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care.

We provide Boulder patients with a fully virtual, multidisciplinary care team—including medical providers and peer recovery specialists—who deliver personalized treatment, including medication-assisted treatment (MAT) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, employers, and community organizations to ensure that our services are accessible and covered for the people who need them most.

Named by Fortune as one of the Best Workplaces in Healthcare, Boulder fosters a culture of kindness, respect, and meaningful work that delivers outstanding patient outcomes and moves the addiction medicine industry forward.

About this role

As the Director of Growth Marketing, you will lead our multi-channel strategy for patient acquisition and partner engagement. You will own the vision, strategy, and execution of campaigns that bring new patients into our care, while also driving awareness and collaboration among payers, partners, and communities.

In addition, as our growth marketing function expands, you’ll be instrumental in shaping the team — defining the structure, hiring, and developing talent across enrollment, social, and digital marketing roles. You’ll also work cross-functionally with our Creative, Product, Data, and Clinical teams to deliver measurable, sustainable growth.

Reporting to the Head of Growth, this is a role for a strategic and analytical builder who thrives in a high-growth environment, balances creativity with performance rigor, and uses insights to drive continual improvement.

What you'll do:

Growth Strategy & Leadership – 40%

• Develop and lead Boulder’s comprehensive growth strategy across digital, community, and partner channels
• Oversee campaign planning and execution for both direct-to-consumer (DTC) and B2B (payer) audiences
• Lead and mentor a high-performing team to drive acquisition goals
• Partner with Product, Clinical, and Creative teams to align on patient growth priorities

Acquisition & Optimization – 40%

• Build and scale digital acquisition campaigns that optimize for CAC, ROAS, and patient conversion
• Analyze funnel performance, test creative and messaging variations, and refine strategies based on results
• Oversee reporting frameworks and dashboards that guide investment decisions

Brand & Community Marketing – 20%

• Drive community and partner event strategies to build trust and awareness among target populations
• Develop organic and social content strategies in partnership with Communications and Creative teams
• Ensure all campaigns reflect Boulder’s mission and values while achieving performance outcomes

What you bring:

• Minimum 6 years in growth, performance, or digital marketing roles
• Proven experience managing and developing high-performing marketing teams
• Successful track record driving customer or patient acquisition at scale in high-growth environments
• Expertise in paid media strategy, lifecycle marketing, and attribution modeling
• Data fluency with analytics, data visualization and CRM platforms like Google Analytics, Looker, and Salesforce
  

Nice to have but not required

• Experience in healthcare, digital health, or Medicaid populations

Work environment

• This is a fully remote role but we are currently only hiring candidates located in the following states: AZ, CA, CO, FL, GA, ID, IL, KY, MA, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV . Applicants must reside and work in one of those states to be considered
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Office Requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards
• Boulder Care employees are free to use our river-front HQ located in Portland, OR whenever they would like

Expected hours of work

This is a full-time position expected to work 40 hours between Monday-Friday during standard business hours.

Compensation

The starting pay range for this position is $150,000 - $170,000 ; base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave).

Some of Boulder’s amazing benefits for regular, full-time employees

• Contribution to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental Health Services via insurance coverage, including Talkspace, and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 Paid Holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote friendly with hardware provided to complete your work duties

Our values

• The people we care for always come first
• Our opportunity is also our duty, in service to others
• Share facts to change minds, instill empathy to change hearts
• Move the industry forward: follow the data
• Strong individuals, stronger together
• Boulder Care recognizes the value that lived experience can provide to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply.

Boulder Care believes the people who manage our product and team should be representative of those who use the platform. This includes people from backgrounds that are historically underrepresented in the industry. We celebrate differences and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, citizenship, marital status, disability, gender identity or veteran status. If you are a qualified person with a passion for what we do, please apply!

Salary : $150,000 - $170,000