Brand Ambassador

About Us

With vision, expertise and entrepreneurial grit, Botanica is building a master playbook to challenge the ever-evolving world of cannabis. Botanica’s market-leading branded edibles business has ten plus years of experience in the most competitive recreational legal cannabis markets in the country. Our two brands, Mr. Moxey’s and Journeyman, are #1 in their respective categories and sold across eight states (and counting).

Job Description

The part-time Brand Ambassador will coordinate with the Field Marketing Manager. You will work in partnership with the local sales team to support identified retailers, ensuring a strong retail presence for all Botanica brands. As Brand Ambassador, you are the face, eyes and ears of the organization in retail stores. In this role, you will be in stores daily to assess how our brands are presented and to engage enthusiastically with our retail customers, their staff, and customers. You will support these doors with consistent vendor days, retail assessment and enablement, consistent administration, and various other promotional activities. All retail engagements will be scheduled ahead of time in coordination with the Field Marketing Manager and in support of sales. This is a field position that requires consistent travel, and strong communication, organizational skills, administrative clarity, and flexibility. The ideal candidate will have excellent attention to detail, an excitement to learn and share more about Botanica brands, and an understanding of the New York geography and dynamics.

Responsibilities

• Collaborate with the Field Marketing Manager to complete planned monthly marketing activities in identified retail stores, including but not limited to executing vendor days, placing permanent and temporary signage and merchandising, supporting product training and budtender education, and dropping marketing materials.
• Support a robust vendor day calendar and execution of the vendor day itself with an eye to catering to both the retail staff as well as consumers through strong product education and dynamic displays.
• Deploy marketing assets, adhering to the brand standards both in the overall look as well as tracking behaviors. Maintain a living inventory of all assets to ensure the brands can meet the demand of target retailers.
• Prepare for Vendor Days by confirming the event two weeks prior performing online menu audits, checking inventory, and problem solving for any potential issues.
• Report to Field Marketing Manager competitive activity, budtender, manager and customer feedback on Botanica brands.
• Track and clearly articulate behaviors in the field through consistent reporting and administrative detail.
• Complete Perfect Store Audits assessing sales and marketing KPIs in retail stores.

Requirements

• Expected engagement volume is approximately 10–20 hours per week with room to grow to full time depending on our needs- includes some weekend work.
• Must be based in New York
• Must be over the age of 21 years old
• Must be able to lift 40 lbs
• Must be a fully licensed driver with their own means of transportation
• Ability to operate within the compliant and legal market
• Experience within cannabis a plus
• Strong analytical skills - we are a data driven organization
• Proficiency with G Suite tools (G sheet, G Meet, Calendar, etc.)

This role is structured as an independent contractor (1099) engagement. Contractors operate as independent businesses and are responsible for their own taxes, insurance, and business expenses unless otherwise agreed.

Pay: $30.00 per hour

Application Question(s):

• Have you worked in the legal Cannabis Industry?
• Are you over the age of 21, to comply with NewYork Cannabis Laws?
• What excites you about this role?

Experience:

• Brand Ambassador: 1 year (Preferred)

Work Location: On the road

Salary : $30