What are the responsibilities and job description for the COMMUNICATIONS & MARKETING SPECIALIST, Computing and Data Sciences position at Boston University and Careers?
Position Summary
The Digital Communications & Marketing Specialist will plan and execute digital communications and integrated marketing campaigns that maximize the visibility of impactful research, vibrant academic experiences for students, and building of community at CDS. Responsibilities include managing graphic design, website content, social media channels, email marketing, and other digital tools to promote and provide information about the unit and engage prospective students, families, and other key audiences. The successful candidate will be creative and results-driven, combining strong digital media and marketing skills with an interest in higher education in general and in computing, data science, and AI technologies and applications.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to raise CDS’s visibility and reputation across prospective/current students, alumni, employers, and other stakeholders; coordinate with Admissions, Advancement, and MarCom.
- Lead communications, content marketing, editorial, social media, and digital efforts for undergraduate, professional master’s (online/residential), and doctoral programs.
- Serve as primary website administrator: manage CDS websites (site mapping, development, content creation), ensure accessibility and alignment with marketing goals, and maintain news posts and email communications.
- Create and design multimedia content and graphics for websites, social media, email campaigns, digital ads, print collateral, event materials, and video screens using tools including WordPress, Canva, Figma, and Adobe Creative Suite.
- Oversee social media strategy and execution—produce and post engaging multimedia content, grow followings, and analyze performance; coordinate email marketing campaigns with segmentation and analytics.
- Supervise and develop student employees, part-time staff, freelancers, and agencies: assign work, provide feedback, approve hours, and maintain process documentation.
- Maintain communications collateral (presentations, mailing lists, photo/video archives, brand assets) and ensure all materials meet university standards and marketing objectives.
Required Skills
Required Skills
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- 3-5 year's experience in digital marketing, preferably in higher education or a comparable sector.
- Strong skills in graphic design software (e.g., Canva, Adobe Creative Suite – Photoshop, Illustrator, InDesign).
- Proficient with website content management systems (e.g., WordPress) and basic HTML/CSS knowledge a plus.
- Experience managing social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and paid social media advertising.
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Ability to analyze marketing data and generate actionable insights.
- Highly organized with the ability to manage multiple projects and deadlines effectively; excellent written and verbal communication skills.
A cover letter is required for consideration.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.