What are the responsibilities and job description for the Digital Marketing Manager position at Boston Legacy?
About Boston Legacy FC
Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.
Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.
The Role
Boston Legacy FC is seeking a Digital Marketing Manager to oversee the Club’s full digital ecosystem — including our website, mobile app, match-day digital systems, and fan-facing content infrastructure. This role combines product ownership, CMS management, technical execution, QA, and cross-functional coordination to ensure fans experience a seamless, accurate, and engaging digital journey every day of the year and especially on match day.
Boston Legacy FC is seeking a Digital Marketing Manager to oversee the Club’s full digital ecosystem — including our website, mobile app, match-day digital systems, and fan-facing content infrastructure. This role combines product ownership, CMS management, technical execution, QA, and cross-functional coordination to ensure fans experience a seamless, accurate, and engaging digital journey every day of the year and especially on match day.
The ideal candidate blends digital product expertise with strong operational instincts, thrives in fast-moving environments, and brings meticulous attention to detail across content, functionality, and fan experience flows.
Key Responsibilities
Digital Product & Platform Ownership
- Own the day-to-day management of the Club’s website, mobile app, and other digital properties.
- Maintain the product roadmap in collaboration with engineering, marketing, and operations teams.
- Manage integrations between key systems (ticketing, CRM, Shopify, push notification platforms, analytics tools).
- Plan, test, and execute new feature launches, enhancements, and CMS capabilities.
- Monitor platform performance (errors, load times, drop-offs) and coordinate resolution with internal and external technical partners.
Content & CMS Management
- Manage and publish daily content across the website and app, including schedules, promotions, maps, FAQs, alerts, and match-day information.
- Build and update pages in Shopify and the app’s CMS (or selected app platform), ensuring availability of offline-ready content for match-day operations.
- Draft, segment, and schedule app push notifications; maintain delivery rules and targeting logic.
- Uphold brand and accessibility standards across all digital channels.
Quality Assurance & Technical Accuracy
- Perform full QA for all publishes — validating copy, formatting, image specifications, HTML/CSS adjustments, UTMs, accessibility tags, forms, and ticketing flows.
- Review and troubleshoot HTML/CSS structures within CMS templates to ensure layout consistency.
- Test digital journeys regularly (ticket purchase, parking, mobile wallet, maps, stadium policies) to ensure accuracy and uptime.
- Maintain documentation of digital standards, workflows, and technical requirements.
Match-Day & Real-Time Operations
- Provide weekend and match-day support, updating schedules and pages in real time.
- Quickly publish urgent changes (gates, weather, parking, delays, etc.) with accuracy and calm under pressure.
- Monitor critical fan experience paths throughout match day and escalate technical issues appropriately.
- Coordinate with Communications, Operations, and Sporting staff for timely and consistent updates across platforms.
Digital Program Development
- Support the planning and implementation of the Club’s SMS program, contributing platform expertise, best practices, and workflow design.
- Assist in the onboarding of new digital tools, integrations, and partners as the Club scales.
- Participate in special projects, feature rollouts, and digital innovation initiatives.
Qualifications
Required Skills & Experience
- Basic-to-intermediate knowledge of HTML and CSS (ability to adjust layout, troubleshoot formatting issues, and clean up code within CMS environments).
- Hands-on experience with a web CMS (Shopify, Contentful, WordPress, Webflow, club CMS, or equivalent).
- Experience with mobile app CMS tools and push notification systems.
- Strong QA skills and obsessive attention to detail.
- Ability to work weekends, evenings, and match days as part of regular responsibilities.
- Ability to collaborate across departments and balance multiple simultaneous priorities.
Preferred Experience
- Experience in sports, live events, entertainment, or any high-tempo operational environment.
- Familiarity with accessible content standards (WCAG, alt text, semantic HTML).
- Comfort with ticketing or fan-experience platforms (SeatGeek, Ticketmaster, FEVO, etc.).
- Working knowledge of analytics tools (GA4, GTM, Amplitude, Mixpanel, etc.).
Behavioral Attributes
- Self-starter who thrives in a build-from-scratch environment.
- Calm under pressure and adaptable to rapid changes on match days.
- Detail-oriented, structured, and committed to accuracy and high-quality execution.
- Strong communicator who enjoys coordination and problem-solving across teams.
Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.
Equal Employment Opportunity Statement – Boston Legacy FC
Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.
We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.
Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.
If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.
Director of Digital Marketing
Champ Digital -
Nonantum, MA
Digital Marketing Manager
Check Point Software -
Boston, MA
eCommerce & Digital Marketing Manager
Fusion Optix® -
Woburn, MA