What are the responsibilities and job description for the Sr. brand Manager position at Boss Audio Systems?
Ready to build brands people recognize, trust, and choose?
BOSS Audio Systems is looking for a strategic and results-driven Senior Brand Manager to lead marketing initiatives across the BIG portfolio of brands. This is an opportunity to shape brand strategy, launch innovative products, drive consumer engagement, and influence business growth across multiple channels.
What You'll Do
You will own the brand from strategy through execution, including:
✔ Developing annual brand strategies and go-to-market plans
✔ Leading integrated product launches and marketing campaigns
✔ Driving digital, retail, social, influencer, PR, and event marketing initiatives
✔ Partnering with Product Management, Sales, Creative, and E-commerce teams
✔ Creating compelling brand storytelling and consumer experiences
✔ Managing dealer and channel marketing programs
✔ Analyzing campaign performance, ROI, and market trends
✔ Presenting insights and recommendations to executive leadership
✔ Leading and mentoring a high-performing marketing team
What We're Looking For
- 7 years of progressive marketing experience
- 3 years leading brand management or integrated marketing programs
- Proven success launching products and driving market adoption
- Strong background in digital marketing, content strategy, social media, events, and retail marketing
- Experience managing agencies and cross-functional initiatives
- Data-driven decision maker with exceptional communication and leadership skills
Bonus Points For
- Automotive, consumer electronics, powersports, marine, technology, or lifestyle brand experience
- Experience supporting dealer and distribution networks
- Familiarity with Amazon, retail media, and e-commerce marketing
Why Join Us?
At BOSS Audio Systems, you'll have the opportunity to influence iconic brands, launch innovative products, collaborate with talented teams, and make a measurable impact on business growth. If you're passionate about brand building, consumer insights, and bringing great products to market, we'd love to hear from you.
Apply today and help shape the future of our brands