What are the responsibilities and job description for the Digital Activation Specialist - Diablo Tools position at Bosch Home Comfort USA?
Bosch Location
Atlanta, GA
Fields of work
Marketing
Join as
Professional
Starting date
According to arrangement
Working time
Full-time
Legal entity
Freud America Inc.
Apply now
Recommend Job
Digital Activation Specialist - Diablo Tools
Job posted: 2025-12-11
JobID REF273557Z
The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. In close collaboration with marketing leadership, this role designs and activates multi-channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments, advanced digital strategies, AI-powered personalization, and deep understanding of trade personas, this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world, solution-oriented products—ultimately influencing sales, conversions, and measurable business growth.
Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives
Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.
About Us
YouTube
We provide videos via YouTube. For these videos to be shown, you first have to give your consent. If you consent, data will be transferred to YouTube, cookies will be used, and the Google DoubleClick advertising network will be contacted. This may trigger further data processing operations. It cannot be ruled out that data will also be transferred to countries outside the European Economic Area.
Welcome to Atlanta
At Bosch, we care; for you, our business, and our environment.
Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond ‘business’. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock- solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference. Work .
Location benefits
Associate discounts
Employee Assistance Program (EAP)
Wellness incentives
Bosch Sites
Smart work model
Child care discounts
Emergency travel assistance services
Business travel accident insurance
On-site break areas / Break areas
Will preparation service
Social and hobby clubs
YouTube
We provide videos via YouTube. For these videos to be shown, you first have to give your consent. If you consent, data will be transferred to YouTube, cookies will be used, and the Google DoubleClick advertising network will be contacted. This may trigger further data processing operations. It cannot be ruled out that data will also be transferred to countries outside the European Economic Area.
Welcome to Freud
THE BEST NEED THE BEST.
Known as "The Game Changers”, Diablo Tools (www.DiabloTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.
At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!
Diablo Tools is looking for a creative, passionate, and driven individual with 3-5 years of demand generation experience with a competitive fire to fill our digital activation role. Previous experience marketing power tools and/or power tool accessories is not required but is a plus. We provide a world class, hands-on training for all candidates regardless of previous experience. We offer a tremendous career track in sales and marketing focused on growth for our employees.
Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!
Similar Jobs
Upcoming Career Events
There are no upcoming events scheduled for the near future. Please check back later for updates.
Do you need technical support?
Please use our e-mail form at https://www.bosch.us/contact/.
Telephone
1(917) 421-7209
Do you need support during your application?
Contact us
Your new job is only a few clicks away
How to explore open opportunities at Bosch and information about the hiring process.
Find the right job offer
Start your search by selecting one or more criteria using the filter tab or use the key word search.
Click on the criteria to select them (multiple selections possible).
Next Steps:
Your search results will then be displayed. Click on individual search results to learn more about each opportunity.
The job ad provides more details about the opportunity and initial information on the location specific information. You can express your interest by clicking on the “Apply now” button. You will be directed to our application system.
There Are Various Ways To Submit Your Application:
After clicking “Continue”, you have the option to attach supporting documents to your application (i.e. cover letters). Individual files should not be larger than 10 MB.
Please read the Bosch privacy policy. You can apply after acknowledging that you have read and understand the privacy policy. Complete your application by clicking on “Submit”.
Bosch is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability, veteran status, genetic information, or any other protected class.
If you are selected for an interview, you will be contacted by our HR team on next steps.
You will have the opportunity to showcase your professional experience and learn more about Bosch.
"If you are selected for an interview, we will contact you to provide more information and guidance on the next steps and to arrange an interview meeting.
The interview will take place either virtually or on site to give us the opportunity to get to know you better and to answer any questions that you may have about our company."
Next Steps:
If you and Bosch are a perfect match, you will receive your employment contract.
Once you have received and accepted an offer of employment with Bosch, your assigned HR representative will guide you through the pre-onboarding process. This may include pre-employment screening, new hire paperwork, and company policies.
Next Steps:
After you have successfully passed the pre-employment screening process, you will coordinate with your HR representative to confirm your start date. Within the first couple of weeks of your start date, there will be many exciting events to help you integrate into Bosch.
We look forward to seeing you #WorkLikeABosch!
Atlanta, GA
Fields of work
Marketing
Join as
Professional
Starting date
According to arrangement
Working time
Full-time
Legal entity
Freud America Inc.
Apply now
Recommend Job
Digital Activation Specialist - Diablo Tools
Job posted: 2025-12-11
JobID REF273557Z
- Bosch data privacy statement eRecruiting
- SmartRecruiters data privacy statement
The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. In close collaboration with marketing leadership, this role designs and activates multi-channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments, advanced digital strategies, AI-powered personalization, and deep understanding of trade personas, this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world, solution-oriented products—ultimately influencing sales, conversions, and measurable business growth.
- Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.
- Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
- Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.
- Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.
- Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.
- AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.
- Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.
- Bachelor’s Degree in advertising, marketing, communications, design, or similar field.
- 3-5 years of demand generation experience
- Previous experience marketing power tools and/or power tool accessories is preferred.
- Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing.
- Hands-on experience managing a high-spend media budgets and reporting on ROI.
- Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred, but not required).
- Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
- Ability to manage multiple design projects at once; and to shift priorities based on business needs
- Outstanding verbal, written, and presentation skills. Ability to present ideas to c-suite leadership.
- Comfortable working with and advising senior-level executives.
- Ability to manage multiple projects and priorities at the same time.
Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.
About Us
YouTube
We provide videos via YouTube. For these videos to be shown, you first have to give your consent. If you consent, data will be transferred to YouTube, cookies will be used, and the Google DoubleClick advertising network will be contacted. This may trigger further data processing operations. It cannot be ruled out that data will also be transferred to countries outside the European Economic Area.
Welcome to Atlanta
At Bosch, we care; for you, our business, and our environment.
Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond ‘business’. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock- solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference. Work .
Location benefits
Associate discounts
Employee Assistance Program (EAP)
Wellness incentives
Bosch Sites
Smart work model
Child care discounts
Emergency travel assistance services
Business travel accident insurance
On-site break areas / Break areas
Will preparation service
Social and hobby clubs
YouTube
We provide videos via YouTube. For these videos to be shown, you first have to give your consent. If you consent, data will be transferred to YouTube, cookies will be used, and the Google DoubleClick advertising network will be contacted. This may trigger further data processing operations. It cannot be ruled out that data will also be transferred to countries outside the European Economic Area.
Welcome to Freud
THE BEST NEED THE BEST.
Known as "The Game Changers”, Diablo Tools (www.DiabloTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.
At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!
Diablo Tools is looking for a creative, passionate, and driven individual with 3-5 years of demand generation experience with a competitive fire to fill our digital activation role. Previous experience marketing power tools and/or power tool accessories is not required but is a plus. We provide a world class, hands-on training for all candidates regardless of previous experience. We offer a tremendous career track in sales and marketing focused on growth for our employees.
Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!
Similar Jobs
Upcoming Career Events
There are no upcoming events scheduled for the near future. Please check back later for updates.
Do you need technical support?
Please use our e-mail form at https://www.bosch.us/contact/.
Telephone
1(917) 421-7209
Do you need support during your application?
Contact us
Your new job is only a few clicks away
How to explore open opportunities at Bosch and information about the hiring process.
- Find a job
Find the right job offer
Start your search by selecting one or more criteria using the filter tab or use the key word search.
Click on the criteria to select them (multiple selections possible).
Next Steps:
Your search results will then be displayed. Click on individual search results to learn more about each opportunity.
The job ad provides more details about the opportunity and initial information on the location specific information. You can express your interest by clicking on the “Apply now” button. You will be directed to our application system.
- Apply
There Are Various Ways To Submit Your Application:
- Upload your resume
- Apply using your LinkedIn or Indeed profile
- Enter your information manually
After clicking “Continue”, you have the option to attach supporting documents to your application (i.e. cover letters). Individual files should not be larger than 10 MB.
Please read the Bosch privacy policy. You can apply after acknowledging that you have read and understand the privacy policy. Complete your application by clicking on “Submit”.
Bosch is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability, veteran status, genetic information, or any other protected class.
- Application received
If you are selected for an interview, you will be contacted by our HR team on next steps.
You will have the opportunity to showcase your professional experience and learn more about Bosch.
- Interview
"If you are selected for an interview, we will contact you to provide more information and guidance on the next steps and to arrange an interview meeting.
The interview will take place either virtually or on site to give us the opportunity to get to know you better and to answer any questions that you may have about our company."
Next Steps:
If you and Bosch are a perfect match, you will receive your employment contract.
- Welcome to Bosch!
Once you have received and accepted an offer of employment with Bosch, your assigned HR representative will guide you through the pre-onboarding process. This may include pre-employment screening, new hire paperwork, and company policies.
Next Steps:
After you have successfully passed the pre-employment screening process, you will coordinate with your HR representative to confirm your start date. Within the first couple of weeks of your start date, there will be many exciting events to help you integrate into Bosch.
We look forward to seeing you #WorkLikeABosch!