Brand Marketing Manager (Hybrid)

GO WITH A DIVISION USING THREE STRONG CHANNELS TO GENERATE $990 MILLION IN ANNUAL SALES

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135 years.

Play an integral role in a division that drives the success of our large, privately held consumer packaged goods organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Featuring such popular brands as Bosch®, Dremel®, and Rotozip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.

This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with the Robert

Bosch Tool Corporation!

Go Bosch, And Experience Big Rewards.

Robert Bosch Tool Corporation offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

GO BIG. GO BOLD. GO BOSCH.

This role is hybrid remote with 40% monthly in-office presence in Mount Prospect, Illinois. (2-3 days in office per week)

The Brand Manager leads the strategic positioning of their specific business category for Bosch Power Tools in North America (US & Canada) from upstream innovation concepting to downstream product launch and market presence. This role drives the regional localization of brand strategy and activities informed by the consumer journey, including product positioning, messaging, claims and go-to-market activities. The role delivers the brand story aligned with the global brand positioning to differentiate the products in market and drive demand and preference for Bosch products. The Brand Manager works closely with central and regional business units, consumer insights, brand and integrated marketing, digital, and sales to deliver fully formed plans across touchpoints.

This role is hybrid remote with 40% in-office presence in Mount Prospect, Illinois.

Key Responsibilities:

• Lead assigned area positioning and marketing concepts, messaging and claims strategy
• Lead launch planning and go-to-market activities for assigned area
• Partner with brand and integrated marketing teams to consistently represent product positioning and key marketing messages in paid, earned and owned channels
• Partner with digital marketing team to create cohesive user journeys between paid, earned and owned touchpoints

• Bachelor's Degree with 3-5 years of experience is preferred
• Demonstrated success with concept writing and product positioning, claims development
• Familiarity with product development and innovation from a marketing seat
• Experience with internal or external creative agency management
• Experience with consumer research practices
• Demonstrated success leading complex, cross-functional projects from a marketing seat
• Demonstrated success with content development and touchpoint
• Demonstrated consumer-first mindset and data-based decision making
• Ability to problem solve, bias for results, and strong communication skills
• Ability to influence cross-functional decisions and work across a complex organization
• Familiarity with business-driving integrated marketing and media campaign management, including tracking, data-based optimizations, and test & learn plans
• Familiarity with commercial retailer relationships from a marketing seat
• Must be able to successfully pass a pre-employment background check and drug screen

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.