Sales Effectiveness Specialist

Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work.

This position will be located in: Fargo, ND or remote opportunity

Application Deadline: June 8, 2026

Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active.

Job Summary

The Sales Effectiveness Specialist designs, delivers, and continuously improves sales onboarding, readiness, and acceleration programs that enable sales professionals to achieve productivity quickly and consistently. This role partners closely with Sales Leadership, Field Enablement, Sales Operations, Sales Platforms, and Learning and Development to reinforce sales methodology, core market strategies, and performance expectations. As a dedicated enablement resource, this position ensures sales professionals are equipped with the skills, behaviors, and tools required to succeed in their roles in the field.

Responsibilities

Essential Functions

• In partnership with Sales Leadership, owns and scales sales readiness and early-tenure acceleration programs including sales readiness milestones, sales methodology, sales process and platforms, core market strategies, go-to market execution, and continuous ever-boarding that accelerate time-to-ramp and quota attainment.
• Enables sales manager excellence by building structured coaching frameworks, sales acceleration and early-stage coaching frameworks, reinforcement plans, and frontline leader toolkits that drive consistent skill development and sales productivity conversations.
• Designs, delivers, and optimizes enablement content and sales acceleration experiences, including sales playbooks, job aids, workshops, and both early-tenure acceleration and ever-boarding sessions.
• Reinforces adoption and effective use of sales tools and platforms by partnering with Sales Operations and Sales Technology to embed workflows, drive behavioral adoption, and ensures sellers are equipped to execute the sales process consistently.
• Partners cross-functionally with Sales Leadership, Sales, Field Enablement, Sales Operations, Marketing, and Sales Technology to align sales readiness and acceleration with go-to-market priorities, role expectations, and competency frameworks.
• Co-creates, refines, and maintains program content for initiatives such as but not limited to, Sales DLP, role-based learning paths, new hire onboarding, and skills/competency frameworks for sales roles, ensuring content remains accurate, current, and aligned to business needs.
  
  

Non-essential Functions

• Assists with onboarding and training new sales-facing employee-owners within Marketing and Revenue Operations team to ensure alignment with sales processes, tools, and expectations.
• Supports documentation and knowledge-management activities, including organizing roles profiles, competency maps, learning plans, and enablement resources.
• Assists in company public relations efforts seeking out potential news releases, social media content, and other opportunities within our branch locations.
• Other duties as assigned by supervisor or other designate.
  
  

Qualifications

• Bachelor’s degree in business, sales/marketing, education, or related field (or equivalent experience)
• 2 years of experience in sales enablement, sales operations, or sales technology support
• Strong working knowledge of Salesforce and other sales platforms (CRM, enablement platforms, sales compensation platforms, collaboration tools)
• Excellent communication, presentation/training, and stakeholder management skills
• Ability to work collaboratively in a cross-functional team environment
• Strategic mindset with strong analytical and problem-solving abilities
• Good knowledge of the electrical distribution industry including products and services preferred.
  
  

Skills And Abilities

• Strong communication skills.
• Customer-focused mindset.
• Ability to work effectively in a fast-paced environment and maintain an upbeat and positive attitude under pressure.
• Quick learner, adaptable to new systems and processes.
• Ability to collaborate with others.
• Strong project management and organizational skills.
• Ability to prioritize, multitask and work with minimal supervision.
• Proactive, detail-oriented, and results driven.
• Willingness to speak up and take risks, challenge the current state and learn from both success and failure.
• Ability to think creatively and innovatively.
• Possess a strong work ethic and take pride in the quality of their work.
• Excellent customer service skills include being competent, accurate, responsive, and engaged.
  
  

Physical Requirements

Frequency at which you would carry/lift in a typical day:

Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

Lift from Waist:

< than 10 lbs. - Not at all

10 to 25 lbs. - Not at all

26 to 50 lbs. - Not at all

51 to 75 lbs. - Not at all

75 to 100 lbs. - Not at all

100 lbs. - Not at all

Lift from Floor:

< than 10 lbs. - Frequently

10 to 25 lbs. - Frequently

26 to 50 lbs. - Occasionally

51 to 75 lbs. - Not at all

75 to 100 lbs. - Not at all

100 lbs. - Not at all

Carried for Distance:

< than 10 lbs. - Not at all

10 to 25 lbs. - Not at all

26 to 50 lbs. - Not at all

51 to 75 lbs. - Not at all

75 to 100 lbs. - Not at all

100 lbs. - Not at all

Physical Activity

Frequency at which you would do the following in a typical day:

• Sitting (a continuous period of being seated) - Continuously
• Standing (for sustained periods of time) - Frequently
• Walking (moving about on foot to accomplish tasks) - Frequently
• Bending/stooping (downward and forward) - Occasionally
• Crawling (moving about on hands and knees or hands and feet) - Not at all
• Climbing/Walking Stairs (ascending or descending) - Frequently
• Reaching (extending arms in any direction) - Frequently
• Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally
• Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally
• Balancing (maintaining body equilibrium to prevent falling) - Occasionally
• Repetitive motion (substantial movement (motions) or the wrists, hands, and/or fingers) - Continuously
• Pivoting (movement in any direction with one foot, keeping the other in contact with the floor) - Occasionally
• Pushing/Pulling (using upper extremities to press against or draw or tug) - Occasionally
• Grasping (Applying pressure to an object with the fingers and palm) - Continuously
• Fingering (picking, pinching, typing; working with primarily fingers and not whole hand) - Continuously
• Talking (expressing or exchanging ideas by means of the spoken word) - Frequently
• Driving (the control and operation of a motor vehicle) - Occasionally
• Desk work (work usually performed at a desk) - Continuously
• Use of a computer - Continuously
• Use of a telephone - Frequently
• Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously
• Exposure (to adverse weather & temperature conditions) - Not at all
• Travel (travel needed to perform job duties) - Occasionally
  
  

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation. Salary range $70,356.00 - $95,534.00 based on expereince.

Our History

Border States is a leader in the electrical supply distribution industry with approximately 130 locations in 31 states. Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills. We are one of the largest independent electrical distributors in the United States providing products and services to the construction, industrial and utility industries. Border States has a competitive benefit package and is a 100 percent employee-owned company. Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners. We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to the needs of customers. Employee-owners understand their roles in the success of the company and care about customers’ needs, which drives our focus on adding value to everything we do. We recognize that not all customers are the same and each has specific requirements. Our employee-owners understand these diverse needs and have the commitment, resourcefulness and flexibility to outperform all others.

Values

As a Border States employee-owner, you’re responsible for living our mission, service philosophy and service standards.

Our Purpose

We believe unstoppable businesses shouldn't go it alone. We are owners - of relationships, of outcomes, of every moment these unstoppable businesses need to deliver.

Service Philosophy

We earn customer loyalty and confidence by caring about their needs and adding value to everything we do.

Service Standards

Border States employee-owners are competent, accurate, responsive, and engaged .

Your career

Join an experienced team at one of the largest electrical distributors in the United States. What are you waiting for?

Border States has a competitive benefits package which includes but is not limited to:

Health, Dental and Vision Benefits

Accident, Critical Illness, Hospital Indemnity

FSA & HSA

Employee Stock Ownership Plan (ESOP)

Disability Benefits

401(k) Retirement Plan

Life Insurance

Employee Assistance Program

Paid Holidays

Paid Volunteer Time

Personal Leave time and more!

Border States provides bonuses to their employee-owners upon the achievement of branch and company goals.

Equal Opportunity For All

It’s not just the law. It’s something we’ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer.

Drug Free/Smoke Free workplace

Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings:

• Criminal background check (required for all positions)
• Motor Vehicle Record (MVR) check (required for positions involving driving)
• Drug testing
  
  

The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.