Search Strategist

The Search Strategist serves as the account lead subject matter expert for the search channel. This position is responsible for the thought leadership, strategic direction, and development of staff expertise.

Areas of Responsibilities:

• Develops and oversees execution of search strategies designed to exceed client goals and KPIs 
• Manages performance and talent development of Search Managers and Search Coordinators
• Leads weekly client calls to discuss account performance, interpretation of data, and action plans based on findings 
• Cultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparency
• Develops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with Directors
• Oversee and manage the Search Manager and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and bi-annual reviews
• Ensures strategic consistency across all campaign development and optimization within accounts
• Oversees risk management through proper QA as documented within various search SOPs
• Stays current on industry news and trends, supports testing of innovative products and bold initiatives
• Participates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insights
• Displays thought leadership through knowledge sharing across agency and publicly communicating POVs to clients, vendors, and industry peers
• Acts as a motivator and leader while contributing to the long-term vision of the “Booyah Way”

• 3 years of client-facing experience within the search channel
• Present on performance calls and QBRs to clients with VP titles and above
• Manage search budgets of at least $1M annually (client level)
• Experience forecasting and performance and revenue projections
• Experience managing during increased seasonality periods like Q4. You have confidence during a sale period.
• Experience managing search outside of Google such as TikTok and Chat GPT a plus
• Highly experienced in campaign development, execution, and optimization best practices across various campaign types (including Search, Performance Max and Demand Gen) and search engines
• Strong knowledge of Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, and tracking implementation requirements
• Experience using data visualization platforms like Looker Studio, Tableau, Power BI, or DOMO
• Strong knowledge of bid strategy management, oversight, and troubleshooting
• Ability to communicate complex concepts and processes effectively and/or previous training experience
• Ability to work well within and motivate a team
• Exemplifies Booyah’s values and leads by example
• Passionate about client work and communication
• Experience managing a complex task list and meeting tight deadlines
• Excellent time management skills and a keen sense for details
• Strong and highly proactive communications skills
• Strong project management skills
• Strong client-service orientation
• Resourceful problem solver

Salary: $80,000 to $87,550
Wage differential is based on seniority, merit, education, training and experience.

About Booyah Advertising 

Booyah Advertising is a full-service digital agency headquartered in vibrant Denver, Colorado. We specialize in helping companies leverage digital strategies to propel their businesses forward. Our comprehensive services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative solutions. With authentic and straightforward relationships at the heart of everything we do, we proudly manage over $100M in annual media for leading brands like Ria Financial, Illegal Pete's, Bona, Howler Bros, Aspen Skiing Company, and Patrick Ta. 

At Booyah, we believe our people are our greatest asset. That’s why we’ve built our agency around a people-first philosophy. Every decision we make centers on supporting our teams, fostering transparency, and encouraging personal and professional growth. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it. 

Our company culture speaks for itself and has earned us recognition from leading publications: 

• #1 on The Denver Post's Top Workplaces 
• #9 on Ad Age's Best Places to Work 
• #10 on Outside's 50 Best Places to Work 
• Honoree on Inc.'s Best Workplaces and Built In Colorado's Best Places to Work 

Why You’ll Love Working at Booyah 

You’ll feel right at home at Booyah if: 

• You’re excited to join a driven, growth-focused team that prioritizes collaboration over ego. 
• You thrive on hard work, love learning new skills, and embrace challenges with enthusiasm. 
• You value building meaningful, supportive relationships with colleagues, clients, and industry partners. 
• You believe in working for a company that invests in your growth and development. 
• You’re passionate about making a tangible impact on real client outcomes. 

Employee Benefits 

We’re proud to offer a competitive benefits package designed to support your well-being and growth: 

• Competitive salary 
• Medical, dental, and vision insurance with HSA and FSA options 
• 401(k) with company match 
• Unlimited PTO to recharge and prioritize life outside work 
• Award-winning management training programs 
• Regular 360 feedback surveys and biannual performance reviews 
• Quarterly team and company-wide events 
• 5-year anniversary trip to celebrate your contributions 

Join us at Booyah and experience a workplace where your talents are valued, your growth is supported, and your impact is celebrated. 

Salary : $80,000 - $87,550