Programmatic Trader

Booyah Advertising is seeking a driven, detail-oriented, full-time Programmatic Media Trader to manage all aspects of executing and analyzing various clients’ media (display, video, audio, etc.) campaigns. The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions.  This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis of self-serve DSPs platforms. This role requires a team player who is hard working, self-driven and passionate about advertising technology. Additionally, this role may include mentoring and managing Programmatic Coordinator(s), providing guidance on campaign execution, optimization strategies, and platform best practices.

Areas of Responsibilities:

• Be an “expert” on all Trade Desk offerings and opportunities including: all ad units, targeting options/providers and inventory sources
• Be comfortable operating within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sources
• Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
• Collaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectives
• Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
• Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
• Once campaigns are live, optimize performance based on agreed-upon key performance indicators
• Maintains a positive working relationship with client while clearly communicating the value of overall programmatic efforts
• Identifies and presents new opportunities and areas for growth to client to improve their media programs and generate upsell opportunities
• Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling and impactful insights
• Manages budgeting on a daily, weekly, monthly, and quarterly basis
• Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns  
• Develop client presentations and present to the client when needed
• Creates and executes ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
• Serves as a mentor/coach to Coordinators
• Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA
• Stay up to date on emerging programmatic trends, DSP platform updates, and industry best practices to drive innovation and enhance campaign performance

• 1.5 years of client-facing experience within programmatic media
• Must have experience managing budgets upwards of $1MM/month
• Hands on experience in DSPs, including but not limited to campaign planning, trafficking, development, execution, and optimization
• Experience with ad server technology, preferably Campaign Manager 360
• Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
• In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
• Demonstrated analytical mindset and skills
• An eagerness for career progression in AdTech
• Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner
• A self-starter with strong multi-tasking ability and close attention to detail
• Strong understanding of creative and ad copy best practices to optimize campaign performance and effectively guide teams and clients
• Ambition and drive to produce great results for clients
• Understanding of responsibility and willingness/desire to go above and beyond given tasks
• Ability to work under pressure
• Skillshop or Edge Academy certifications desired

Salary: $55,000 to $77,500
Wage differential is based on seniority, merit, education, training and experience.

Salary : $55,000 - $77,500