What are the responsibilities and job description for the Volunteer: Optimize Google Ads Grant Account position at Books That Build Skills powered by Athenian?
This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.
We need a hands-on volunteer who can both diagnose problems and execute the necessary fixes inside our Google Ads and analytics ecosystem. Our Google Ads account is set up, and we have attempted to activate and manage it internally. However, we need expert guidance to ensure the account is properly configured and optimized according to Google Ad Grant requirements and best practices. While we have: - A functioning website with targeted landing pages - Google Tag Manager installed - Google Analytics connected - Google Search Console configured - Initial ad campaigns created We are not confident these systems are working together correctly or that we are tracking the right conversions. At this stage, our ads have not produced measurable results in: Donations Program inquiries or registrations Podcast growth and engagement Awareness for key nonprofit initiatives We believe technical issues, tracking gaps, and campaign optimization opportunities are limiting performance. The goal of this project is to improve the performance and effectiveness of our Google Ads account so we can increase awareness, engagement, and conversions. Specifically, we need help to: 1. Audit Account Setup Review Google Ad Grant account structure Verify compliance with grant requirements Identify campaign, keyword, and targeting issues 2. Validate Analytics Tracking Confirm Google Tag Manager is installed correctly Verify Google Analytics event tracking Confirm Search Console integration Ensure conversion tracking is functioning properly 3. Optimize Campaign Performance Improve campaigns for: Donations School and library program awareness Sponsorship opportunities Podcast and educational content visibility Book and literacy program awareness This includes: Keyword strategy Ad copy optimization Campaign structure Audience targeting Landing page alignment 4. Improve Conversion Strategy Help us define and track meaningful success metrics such as: Donation completions Newsletter signups Program applications Sponsorship inquiries Podcast views/listens Time on page / engagement We are seeking a volunteer who can take ownership of this project from audit through implementation. We are not looking only for recommendations—we need someone who can actively complete the technical setup, optimization, and configuration work. The ideal volunteer will: Technical Setup & Validation Audit and troubleshoot our Google Ad Grant account Verify Google Analytics setup and fix any tracking issues Audit and configure Google Tag Manager Verify Google Search Console integration Ensure all systems are connected and functioning correctly Conversion Tracking Setup Set up and validate conversion tracking for: Donations Contact form submissions Program inquiries Sponsorship inquiries Newsletter signups Podcast engagement Other key website actions Campaign Optimization & Implementation Review current campaigns and identify performance issues Restructure campaigns where needed Improve keyword targeting Improve ad copy Optimize audience targeting Align ads with landing pages for stronger conversion performance Performance Reporting Establish meaningful KPIs and conversion goals Build reporting/dashboard visibility so we can measure ongoing performance Ensure we understand what is working, what is not, and where users drop off Final Outcome By the end of the engagement, we want a fully functioning and optimized Google Ad Grant system with: Accurate tracking Optimized campaigns Clear performance reporting Improved traffic quality Stronger conversion potential The goal is to leave this project with systems fully configured and operational—not just a list of recommendations.
This project directly impacts our ability to grow awareness, funding, and access to our programs. With stronger Google Ads performance, we can: - Reach more students and families - Expand awareness among schools, libraries, and community partners - Increase sponsorship and donor support - Grow participation in educational programming - Scale our impact nationally Every improvement in our digital outreach helps us connect more young people with opportunities that build confidence, literacy, career awareness, and future-ready skills. Ultimately, this work helps us expand access to life-changing educational resources for students who may not otherwise have exposure to these opportunities. Books That Build Skills powered by Athenian is a 501c3 nonprofit focused on helping students, specifically girls, ages 10–15 explore careers, build life skills, and gain confidence through STEM education. Through books, library partnerships, and podcast content, we help students better understand the real-world skills and careers shaping the future. Our mission is to equip the next generation with the communication, critical thinking, and career readiness skills they need to succeed.
We are committed to making this project as efficient and successful as possible for the volunteer. Our team is highly responsive, accessible, and willing to provide whatever information, access, or supporting materials are needed throughout this engagement. We understand that strong implementation requires collaboration, and we are prepared to move quickly to support the work. We can provide: - Prompt communication and fast turnaround on questions - Access to all relevant platforms and accounts - Existing campaign and performance data - Program details and audience insights - Brand messaging and marketing materials - Existing website pages and landing pages - Images and creative assets for campaigns Additionally, if new landing pages, supporting content, or specific creative assets are needed to improve ad performance, we are fully prepared to build or provide those resources quickly. Our goal is to remove as many barriers as possible so the volunteer can focus on what they do best—optimizing our digital advertising ecosystem for meaningful impact.
Books That Build Skills powered by Athenian Mission: Books That Build Skills (Athenian) empowers middle-grade girls by combining literacy, STEM edu-tainment, and story-driven learning to build reading confidence, leadership, problem-solving, life skills, and career awareness through the Charms Book Series, kits, workshops, camps, and multimedia programs.
We need a hands-on volunteer who can both diagnose problems and execute the necessary fixes inside our Google Ads and analytics ecosystem. Our Google Ads account is set up, and we have attempted to activate and manage it internally. However, we need expert guidance to ensure the account is properly configured and optimized according to Google Ad Grant requirements and best practices. While we have: - A functioning website with targeted landing pages - Google Tag Manager installed - Google Analytics connected - Google Search Console configured - Initial ad campaigns created We are not confident these systems are working together correctly or that we are tracking the right conversions. At this stage, our ads have not produced measurable results in: Donations Program inquiries or registrations Podcast growth and engagement Awareness for key nonprofit initiatives We believe technical issues, tracking gaps, and campaign optimization opportunities are limiting performance. The goal of this project is to improve the performance and effectiveness of our Google Ads account so we can increase awareness, engagement, and conversions. Specifically, we need help to: 1. Audit Account Setup Review Google Ad Grant account structure Verify compliance with grant requirements Identify campaign, keyword, and targeting issues 2. Validate Analytics Tracking Confirm Google Tag Manager is installed correctly Verify Google Analytics event tracking Confirm Search Console integration Ensure conversion tracking is functioning properly 3. Optimize Campaign Performance Improve campaigns for: Donations School and library program awareness Sponsorship opportunities Podcast and educational content visibility Book and literacy program awareness This includes: Keyword strategy Ad copy optimization Campaign structure Audience targeting Landing page alignment 4. Improve Conversion Strategy Help us define and track meaningful success metrics such as: Donation completions Newsletter signups Program applications Sponsorship inquiries Podcast views/listens Time on page / engagement We are seeking a volunteer who can take ownership of this project from audit through implementation. We are not looking only for recommendations—we need someone who can actively complete the technical setup, optimization, and configuration work. The ideal volunteer will: Technical Setup & Validation Audit and troubleshoot our Google Ad Grant account Verify Google Analytics setup and fix any tracking issues Audit and configure Google Tag Manager Verify Google Search Console integration Ensure all systems are connected and functioning correctly Conversion Tracking Setup Set up and validate conversion tracking for: Donations Contact form submissions Program inquiries Sponsorship inquiries Newsletter signups Podcast engagement Other key website actions Campaign Optimization & Implementation Review current campaigns and identify performance issues Restructure campaigns where needed Improve keyword targeting Improve ad copy Optimize audience targeting Align ads with landing pages for stronger conversion performance Performance Reporting Establish meaningful KPIs and conversion goals Build reporting/dashboard visibility so we can measure ongoing performance Ensure we understand what is working, what is not, and where users drop off Final Outcome By the end of the engagement, we want a fully functioning and optimized Google Ad Grant system with: Accurate tracking Optimized campaigns Clear performance reporting Improved traffic quality Stronger conversion potential The goal is to leave this project with systems fully configured and operational—not just a list of recommendations.
This project directly impacts our ability to grow awareness, funding, and access to our programs. With stronger Google Ads performance, we can: - Reach more students and families - Expand awareness among schools, libraries, and community partners - Increase sponsorship and donor support - Grow participation in educational programming - Scale our impact nationally Every improvement in our digital outreach helps us connect more young people with opportunities that build confidence, literacy, career awareness, and future-ready skills. Ultimately, this work helps us expand access to life-changing educational resources for students who may not otherwise have exposure to these opportunities. Books That Build Skills powered by Athenian is a 501c3 nonprofit focused on helping students, specifically girls, ages 10–15 explore careers, build life skills, and gain confidence through STEM education. Through books, library partnerships, and podcast content, we help students better understand the real-world skills and careers shaping the future. Our mission is to equip the next generation with the communication, critical thinking, and career readiness skills they need to succeed.
We are committed to making this project as efficient and successful as possible for the volunteer. Our team is highly responsive, accessible, and willing to provide whatever information, access, or supporting materials are needed throughout this engagement. We understand that strong implementation requires collaboration, and we are prepared to move quickly to support the work. We can provide: - Prompt communication and fast turnaround on questions - Access to all relevant platforms and accounts - Existing campaign and performance data - Program details and audience insights - Brand messaging and marketing materials - Existing website pages and landing pages - Images and creative assets for campaigns Additionally, if new landing pages, supporting content, or specific creative assets are needed to improve ad performance, we are fully prepared to build or provide those resources quickly. Our goal is to remove as many barriers as possible so the volunteer can focus on what they do best—optimizing our digital advertising ecosystem for meaningful impact.
Books That Build Skills powered by Athenian Mission: Books That Build Skills (Athenian) empowers middle-grade girls by combining literacy, STEM edu-tainment, and story-driven learning to build reading confidence, leadership, problem-solving, life skills, and career awareness through the Charms Book Series, kits, workshops, camps, and multimedia programs.