Digital Marketing Intern

About the Company

Job Description Job Title Digital Marketing Intern – Spring 2027

About the Job Books-A-Million, Inc., headquartered in Birmingham, Alabama, is looking for a Digital Marketing Intern to join our Dotcom / Digital Marketing team. This is a part-time, on-site internship (maximum of 20 hours per week) based at our Corporate Office (Industrial Lane). We operate stores nationwide and online at www.booksamillion.com across our family of brands: Books-A-Million, 2nd & Charles, Joe Muggs and Yogurt Mountain. As part of a company that has been in business for over 100 years, you will help launch and manage the loyalty and digital marketing programs that keep our customers coming back.

• Position: Digital Marketing Intern
• Department: Dotcom / Digital Marketing
• Location: Corporate Office (Industrial Lane), Birmingham, AL – on-site
• Position Type: Part-time (Intern), Non-Exempt – maximum of 20 hours per week
• Pay: $17/hour

About the Role

Role Summary The Digital Marketing Intern will assist, learn and execute new Loyalty Program and Digital Marketing initiatives launching across all marketing channels nationwide, including In Store, Online, Email, SMS, Owned Social, Paid Social and Paid Search. Working closely with the marketing, creative, merchandising and store teams, the intern will help bring initiatives from planning through launch, confirm programs are running correctly, and measure their success. This role offers hands-on experience in a fast-paced, cross-functional environment with dedicated mentorship and a capstone presentation to leadership.

Responsibilities

Role Responsibilities

Loyalty & Digital Marketing Execution

• Assist in the implementation of new Loyalty Program marketing initiatives from planning through launch.
• Help launch and manage digital marketing initiatives across all marketing channels: In Store, Online, Email, SMS, Owned Social, Paid Social and Paid Search.
• Confirm programs are live, running correctly and consistent across every channel.
• Conduct proofing and quality assurance of loyalty and campaign assets across marketing platforms.

Performance Analysis & Reporting

• Analyze program performance weekly against the success metrics provided by department leadership, and recommend actionable next steps.
• Help monitor key loyalty and engagement metrics such as enrollment, retention, open rates, CTR and conversion.
• Use BAM's Enterprise Claude AI, where Dotcom data and projects are housed, to support analysis, reporting and project work.

Collaboration & Communication

• Coordinate with marketing, creative, merchandising and store teams to gather assets and keep initiatives on schedule.
• Communicate project status updates and performance results to key stakeholders.
• Other duties as assigned. The intern may be cross-trained in web analytics, customer analytics, email and digital advertising.

Qualifications

Role Qualifications

Required Qualifications:

• Currently pursuing a degree in Business Administration (Marketing), Ecommerce, Data Analytics, Business Analytics, Consumer Behavior, Customer Experience or a related field (rising junior or senior).
• Strong written and verbal communication skills.
• Willingness to learn and adapt.
• Strong time management and organization skills.
• Problem-solving and critical-thinking skills.
• Teamwork and collaboration.

Required Skills

• Strong written and verbal communication skills.
• Willingness to learn and adapt.
• Strong time management and organization skills.
• Problem-solving and critical-thinking skills.
• Teamwork and collaboration.

Preferred Skills

Preferred Qualifications:

• Proficiency with Microsoft Office, particularly Excel.
• Coursework or experience in digital marketing, ecommerce, loyalty/CRM or marketing analytics.
• Familiarity with email/SMS platforms, social media, or paid search and social advertising.
• Comfort using AI tools (such as Claude or ChatGPT) for research, analysis and reporting.
• Ability to perform in a fast-paced environment and manage multiple tasks at once.

Pay range and compensation package

• Pay: $17/hour

The Perks At Books-A-Million, we believe in taking care of our employees. As part of the team, you'll enjoy a comprehensive benefits package, including:

• Competitive Compensation: We offer competitive pay and performance-based incentives.
• Health & Wellness: Medical, dental, and vision insurance to keep you healthy.
• Paid Time Off (PTO): Enjoy generous PTO and paid holidays.
• Employee Discounts: Get discounts on books and other products across our stores.
• Retirement Savings: Build your future with our 401(k) plan and company contributions.

Equal Opportunity Statement

Equal Employment Opportunity (EEO) Statement Books-A-Million is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming workplace. We celebrate and embrace differences, and we strive to create an environment where every individual feels valued and empowered. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment without regard to their background or personal characteristics. We are dedicated to creating a culture of respect, equity, and opportunity for all employees, and we encourage individuals from all backgrounds to apply.

Work Environment & Expectations

• Program Length: Spring 2027, 13 weeks (January 25 – April 23, 2027).
• Schedule: Up to 20 hours per week maximum, on a consistent 2–3 days per week, flexible around class schedules.
• Travel: Minimal.