What are the responsibilities and job description for the Manager, Member Retention position at Book of the Month?
We are looking for an ambitious Manager, Member Retention to help us improve retention and keep our member experience great. This is an opportunity to manage, design and implement programs and features that improve our members' experience to keep them engaged with our brand. A successful candidate will be able to think at a strategic & conceptual level, execute operationally, and contribute with a deep level of analytical iteration.
About The Role
You will support our retention and member experience initiatives by:
About The Role
You will support our retention and member experience initiatives by:
- Reducing churn by analyzing past and current initiatives and strategizing new tests, with a particular focus on newer members.
- Developing and maintaining detailed project plans for key member experience programs like Book of the Year and our annual Reading Challenge.
- Embracing an analytical mindset to create reports for lifetime value, churn, and other important metrics to help make key business decisions.
- Coordinating campaigns to re-activate canceled members across channels like email, site, app, and more.
- Compiling and sharing out member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings and next steps.
- Working closely with cross-functional teams to optimize the member experience across channels like the monthly box and the site/app.
- Managing the email calendar for existing and cancelled members to engage the right audience at the right time.
- Running gifting campaigns during key periods like Mother’s Day and the holidays to drive gift purchases and grow the membership base.
- 4 years of experience in customer marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
- Deep understanding of the customer lifecycle and platforms that manage it
- Strong analytical skills
- Thrives working in a fast-paced, iterative environment, and ready to work hard
- Creative and interested in coming up with new ideas.
- Strong organizational and problem solving skills with keen attention to detail
- Current or past experience as a member of BOTM is a strong plus
- A love of reading and contemporary fiction
Salary : $100,000 - $130,000