Role overview

• Home
• /
• Marketing jobs
  
  

Director of Marketing

University Press of Mississippi

MarketingFull Time$91k - $137k

Location University, MS

Posted August 21, 2026

Get Started

Sign in

Apply Now →

Save Job

Job Description

Role overview

The School of Business Administration at the University of Mississippi is seeking a Director of Marketing. This senior marketing and communications role reports to the Dean and is a key member of the Dean's leadership team. The Director will shape how the school presents itself to prospective students, alumni, donors, the press, and the broader business community. This is an opportunity for a builder who views marketing as a strategic engine for the school's growth and who can proactively set the agenda.

Strategy and Leadership

• Develop and lead a comprehensive, school-wide marketing, communications, and brand strategy aligned with the Dean's priorities and the school's strategic plan.
• Serve as a senior advisor to the Dean and leadership team on positioning, reputation, audience strategy, and external messaging.
• Build and lead the team, directly supervising the Communications Manager and social media interns; recruit, onboard, and develop talent; foster an accountable, collaborative team culture with clear roles and high standards.
• Steward the function's budget and external vendor partnerships, including agencies, photographers, videographers, and media buyers, to extend the team's capacity and protect quality.
  
  

Brand, Reputation, and Storytelling

• Define and steward the school's brand identity, voice, and visual standards, ensuring a consistent and elevated presence across every audience and channel.
• Lead earned-media and public relations strategy, building relationships with national, regional, and trade outlets to elevate faculty thought leadership, student outcomes, and school milestones.
• Oversee signature storytelling and content production across web, email, social, video, print, and event collateral, ensuring a consistent voice and visual identity at every touchpoint.
  
  

Advancement, Alumni, and Donor Engagement Partnership

• Partner closely with the school's development and alumni relations teams to align marketing strategy with fundraising priorities, campaign messaging, and donor-facing communications.
• Lead the creation of case-for-support materials, campaign collateral, donor stories, impact reports, and stewardship communications that support the Dean and the development team in advancing the school's philanthropic priorities.
• Elevate alumni storytelling and engagement programming so that alumni see themselves, and want to stay close to the school across the full arc of their careers.
  
  

Recruitment and Enrollment Marketing

• Lead integrated recruitment marketing strategy across undergraduate, graduate, and executive programs, in close partnership with admissions and program leadership.
• Apply data and audience insight to prospect generation, nurture, yield, and conversion across the full funnel.
• Position the school's programs in a competitive landscape and articulate clear value propositions for each audience.
  
  

School-Wide and University Coordination

• Provide strategic oversight of marketing and recruiting efforts across all academic departments, centers, institutes, and administrative offices within the school.
• Partner with university-level marketing and communications on shared brand standards, joint campaigns, and resource sharing.
• Streamline and align marketing initiatives across the school to ensure efficiency, brand consistency, and shared measurement.
• Establish operating norms, planning rhythms, and a service model that makes the marketing function easy to work with and faster than the alternatives.
  
  

Digital and Campaign Marketing

• Lead the school's digital marketing strategy across web, SEO and SEM, paid media, email marketing, marketing automation, social, and CRM-driven communications.
• Direct campaign planning and execution for program recruitment, rankings submissions, signature events, and special initiatives.
• Manage and continuously improve the school's web presence in coordination with university IT and web teams.
• Define KPIs, dashboards, and reporting cadences that link marketing efforts to measurable outcomes.
  
  

Minimum Qualifications

• Bachelor's degree required.
• At least five years of experience, with 3 years of supervisory or team leadership experience.
• Demonstrated experience developing and executing a comprehensive, multi-channel marketing, communications, or external engagement strategy.
• Strong written and verbal communication skills, including experience writing for and presenting to senior audiences.
• Working knowledge of digital marketing, CRM or marketing automation platforms, web content management, and marketing analytics.
  
  

Preferred Experience

• Ten or more years of progressively responsible leadership experience in marketing, communications, advancement, public relations, or a closely related external-facing function.
• Significant senior-level experience leading marketing, communications, or brand functions in higher education, advancement and philanthropy, professional services, or a comparably complex mission-driven environment.
• Demonstrated track record of partnering with development, advancement, or alumni teams to advance fundraising, donor engagement, and constituent relationships.
• Experience leading recruitment, enrollment, or audience-acquisition marketing, ideally across multiple programs or product lines.
• Proven success building and leading high-performing teams, and managing meaningful budgets with discipline and transparency.
• Experience operating in a federated environment with many internal stakeholders and bringing them into alignment without heavy-handed control.
• Advanced degree preferred (MBA, master's in marketing, communications, business, or a related field).
  
  

Skills

and Capabilities

• Storytelling: A storyteller at heart, with a strong editorial instinct and the ability to translate complex ideas into clear, human narratives.
• Strategic judgment: Strategic and analytical, able to set direction, prioritize ruthlessly, and use data to make and defend decisions.
• Brand instinct: Sophisticated brand sensibility, with an eye for visual quality and a commitment to consistency.
• Executive presence: Skilled communicator and trusted advisor who can move comfortably between the Dean's office, faculty, donors, alumni, students, and the press.
• Operating muscle: Operationally strong, with the ability to build the planning rhythms, processes, and dashboards that make a function reliable.
• Channel fluency: Deep fluency across digital, content, PR, social, paid media, and CRM-enabled communications.
  
  

Mindset and Values

• Mission orientation: Mission-driven, with a genuine interest in education, in the people behind the work, and in building something that matters.
• Directness: Direct, honest, and easy to partner with. Comfortable giving and receiving candid feedback.
• Presence: Confident in the room. Comfortable taking control of a conversation when the moment calls for it, willing to push back on senior stakeholders, and able to keep a high-stakes meeting pointed at the outcome rather than the agenda.
• Leadership style: Generous with credit, deliberate with attention, and steady under pressure.
  
  

About The Company

University Press of Mississippi

publisher

Oxford, MS

University Press of Mississippi is the largest nonprofit publisher in Mississippi and the state’s only nonprofit press.

Read more

Find Your Next Book Publishing Role

Create a personalized feed of book industry opportunities and track your progress.

Create a free account

Get Started

Sign in

Apply Now →

Save Job

Find Your Next Book Publishing Role

Create a personalized feed of book industry opportunities and track your progress.

Create a free account

Role overview

The School of Business Administration at the University of Mississippi is seeking a Director of Marketing. This senior marketing and communications role reports to the Dean and is a key member of the Dean's leadership team. The Director will shape how the school presents itself to prospective students, alumni, donors, the press, and the broader business community. This is an opportunity for a builder who views marketing as a strategic engine for the school's growth and who can proactively set the agenda.

Strategy and Leadership

• Develop and lead a comprehensive, school-wide marketing, communications, and brand strategy aligned with the Dean's priorities and the school's strategic plan.
• Serve as a senior advisor to the Dean and leadership team on positioning, reputation, audience strategy, and external messaging.
• Build and lead the team, directly supervising the Communications Manager and social media interns; recruit, onboard, and develop talent; foster an accountable, collaborative team culture with clear roles and high standards.
• Steward the function's budget and external vendor partnerships, including agencies, photographers, videographers, and media buyers, to extend the team's capacity and protect quality.
  
  

Brand, Reputation, and Storytelling

• Define and steward the school's brand identity, voice, and visual standards, ensuring a consistent and elevated presence across every audience and channel.
• Lead earned-media and public relations strategy, building relationships with national, regional, and trade outlets to elevate faculty thought leadership, student outcomes, and school milestones.
• Oversee signature storytelling and content production across web, email, social, video, print, and event collateral, ensuring a consistent voice and visual identity at every touchpoint.
  
  

Advancement, Alumni, and Donor Engagement Partnership

• Partner closely with the school's development and alumni relations teams to align marketing strategy with fundraising priorities, campaign messaging, and donor-facing communications.
• Lead the creation of case-for-support materials, campaign collateral, donor stories, impact reports, and stewardship communications that support the Dean and the development team in advancing the school's philanthropic priorities.
• Elevate alumni storytelling and engagement programming so that alumni see themselves, and want to stay close to the school across the full arc of their careers.
  
  

Recruitment and Enrollment Marketing

• Lead integrated recruitment marketing strategy across undergraduate, graduate, and executive programs, in close partnership with admissions and program leadership.
• Apply data and audience insight to prospect generation, nurture, yield, and conversion across the full funnel.
• Position the school's programs in a competitive landscape and articulate clear value propositions for each audience.
  
  

School-Wide and University Coordination

• Provide strategic oversight of marketing and recruiting efforts across all academic departments, centers, institutes, and administrative offices within the school.
• Partner with university-level marketing and communications on shared brand standards, joint campaigns, and resource sharing.
• Streamline and align marketing initiatives across the school to ensure efficiency, brand consistency, and shared measurement.
• Establish operating norms, planning rhythms, and a service model that makes the marketing function easy to work with and faster than the alternatives.
  
  

Digital and Campaign Marketing

• Lead the school's digital marketing strategy across web, SEO and SEM, paid media, email marketing, marketing automation, social, and CRM-driven communications.
• Direct campaign planning and execution for program recruitment, rankings submissions, signature events, and special initiatives.
• Manage and continuously improve the school's web presence in coordination with university IT and web teams.
• Define KPIs, dashboards, and reporting cadences that link marketing efforts to measurable outcomes.
  
  

Minimum Qualifications

• Bachelor's degree required.
• At least five years of experience, with 3 years of supervisory or team leadership experience.
• Demonstrated experience developing and executing a comprehensive, multi-channel marketing, communications, or external engagement strategy.
• Strong written and verbal communication skills, including experience writing for and presenting to senior audiences.
• Working knowledge of digital marketing, CRM or marketing automation platforms, web content management, and marketing analytics.
  
  

Preferred Experience

• Ten or more years of progressively responsible leadership experience in marketing, communications, advancement, public relations, or a closely related external-facing function.
• Significant senior-level experience leading marketing, communications, or brand functions in higher education, advancement and philanthropy, professional services, or a comparably complex mission-driven environment.
• Demonstrated track record of partnering with development, advancement, or alumni teams to advance fundraising, donor engagement, and constituent relationships.
• Experience leading recruitment, enrollment, or audience-acquisition marketing, ideally across multiple programs or product lines.
• Proven success building and leading high-performing teams, and managing meaningful budgets with discipline and transparency.
• Experience operating in a federated environment with many internal stakeholders and bringing them into alignment without heavy-handed control.
• Advanced degree preferred (MBA, master's in marketing, communications, business, or a related field).
  
  

Skills

and Capabilities

• Storytelling: A storyteller at heart, with a strong editorial instinct and the ability to translate complex ideas into clear, human narratives.
• Strategic judgment: Strategic and analytical, able to set direction, prioritize ruthlessly, and use data to make and defend decisions.
• Brand instinct: Sophisticated brand sensibility, with an eye for visual quality and a commitment to consistency.
• Executive presence: Skilled communicator and trusted advisor who can move comfortably between the Dean's office, faculty, donors, alumni, students, and the press.
• Operating muscle: Operationally strong, with the ability to build the planning rhythms, processes, and dashboards that make a function reliable.
• Channel fluency: Deep fluency across digital, content, PR, social, paid media, and CRM-enabled communications.
  
  

Mindset and Values

• Mission orientation: Mission-driven, with a genuine interest in education, in the people behind the work, and in building something that matters.
• Directness: Direct, honest, and easy to partner with. Comfortable giving and receiving candid feedback.
• Presence: Confident in the room. Comfortable taking control of a conversation when the moment calls for it, willing to push back on senior stakeholders, and able to keep a high-stakes meeting pointed at the outcome rather than the agenda.
• Leadership style: Generous with credit, deliberate with attention, and steady under pressure.
  
  

Role overview

The School of Business Administration at the University of Mississippi is seeking a Director of Marketing. This senior marketing and communications role reports to the Dean and is a key member of the Dean's leadership team. The Director will shape how the school presents itself to prospective students, alumni, donors, the press, and the broader business community. This is an opportunity for a builder who views marketing as a strategic engine for the school's growth and who can proactively set the agenda.

Strategy and Leadership

• Develop and lead a comprehensive, school-wide marketing, communications, and brand strategy aligned with the Dean's priorities and the school's strategic plan.
• Serve as a senior advisor to the Dean and leadership team on positioning, reputation, audience strategy, and external messaging.
• Build and lead the team, directly supervising the Communications Manager and social media interns; recruit, onboard, and develop talent; foster an accountable, collaborative team culture with clear roles and high standards.
• Steward the function's budget and external vendor partnerships, including agencies, photographers, videographers, and media buyers, to extend the team's capacity and protect quality.
  
  

Brand, Reputation, and Storytelling

• Define and steward the school's brand identity, voice, and visual standards, ensuring a consistent and elevated presence across every audience and channel.
• Lead earned-media and public relations strategy, building relationships with national, regional, and trade outlets to elevate faculty thought leadership, student outcomes, and school milestones.
• Oversee signature storytelling and content production across web, email, social, video, print, and event collateral, ensuring a consistent voice and visual identity at every touchpoint.
  
  

Advancement, Alumni, and Donor Engagement Partnership

• Partner closely with the school's development and alumni relations teams to align marketing strategy with fundraising priorities, campaign messaging, and donor-facing communications.
• Lead the creation of case-for-support materials, campaign collateral, donor stories, impact reports, and stewardship communications that support the Dean and the development team in advancing the school's philanthropic priorities.
• Elevate alumni storytelling and engagement programming so that alumni see themselves, and want to stay close to the school across the full arc of their careers.
  
  

Recruitment and Enrollment Marketing

• Lead integrated recruitment marketing strategy across undergraduate, graduate, and executive programs, in close partnership with admissions and program leadership.
• Apply data and audience insight to prospect generation, nurture, yield, and conversion across the full funnel.
• Position the school's programs in a competitive landscape and articulate clear value propositions for each audience.
  
  

School-Wide and University Coordination

• Provide strategic oversight of marketing and recruiting efforts across all academic departments, centers, institutes, and administrative offices within the school.
• Partner with university-level marketing and communications on shared brand standards, joint campaigns, and resource sharing.
• Streamline and align marketing initiatives across the school to ensure efficiency, brand consistency, and shared measurement.
• Establish operating norms, planning rhythms, and a service model that makes the marketing function easy to work with and faster than the alternatives.
  
  

Digital and Campaign Marketing

• Lead the school's digital marketing strategy across web, SEO and SEM, paid media, email marketing, marketing automation, social, and CRM-driven communications.
• Direct campaign planning and execution for program recruitment, rankings submissions, signature events, and special initiatives.
• Manage and continuously improve the school's web presence in coordination with university IT and web teams.
• Define KPIs, dashboards, and reporting cadences that link marketing efforts to measurable outcomes.
  
  

Minimum Qualifications

• Bachelor's degree required.
• At least five years of experience, with 3 years of supervisory or team leadership experience.
• Demonstrated experience developing and executing a comprehensive, multi-channel marketing, communications, or external engagement strategy.
• Strong written and verbal communication skills, including experience writing for and presenting to senior audiences.
• Working knowledge of digital marketing, CRM or marketing automation platforms, web content management, and marketing analytics.
  
  

Preferred Experience

• Ten or more years of progressively responsible leadership experience in marketing, communications, advancement, public relations, or a closely related external-facing function.
• Significant senior-level experience leading marketing, communications, or brand functions in higher education, advancement and philanthropy, professional services, or a comparably complex mission-driven environment.
• Demonstrated track record of partnering with development, advancement, or alumni teams to advance fundraising, donor engagement, and constituent relationships.
• Experience leading recruitment, enrollment, or audience-acquisition marketing, ideally across multiple programs or product lines.
• Proven success building and leading high-performing teams, and managing meaningful budgets with discipline and transparency.
• Experience operating in a federated environment with many internal stakeholders and bringing them into alignment without heavy-handed control.
• Advanced degree preferred (MBA, master's in marketing, communications, business, or a related field).
  
  

Skills

and Capabilities

• Storytelling: A storyteller at heart, with a strong editorial instinct and the ability to translate complex ideas into clear, human narratives.
• Strategic judgment: Strategic and analytical, able to set direction, prioritize ruthlessly, and use data to make and defend decisions.
• Brand instinct: Sophisticated brand sensibility, with an eye for visual quality and a commitment to consistency.
• Executive presence: Skilled communicator and trusted advisor who can move comfortably between the Dean's office, faculty, donors, alumni, students, and the press.
• Operating muscle: Operationally strong, with the ability to build the planning rhythms, processes, and dashboards that make a function reliable.
• Channel fluency: Deep fluency across digital, content, PR, social, paid media, and CRM-enabled communications.
  
  

Mindset and Values

• Mission orientation: Mission-driven, with a genuine interest in education, in the people behind the work, and in building something that matters.
• Directness: Direct, honest, and easy to partner with. Comfortable giving and receiving candid feedback.
• Presence: Confident in the room. Comfortable taking control of a conversation when the moment calls for it, willing to push back on senior stakeholders, and able to keep a high-stakes meeting pointed at the outcome rather than the agenda.
• Leadership style: Generous with credit, deliberate with attention, and steady under pressure.