What are the responsibilities and job description for the Director of Marketing position at BONO USA INC?
Benefits:
- Employee discounts
- Paid time off
Director of Marketing
Company: Bono USA Inc
Location: Montclair, NJ (Hybrid)
Industry: Food & Beverage / Consumer Packaged Goods (CPG)
Reports To: Chief Executive Officer
Travel: ~20–30% (trade shows, retailers, distributors)
Location: Montclair, NJ (Hybrid)
Industry: Food & Beverage / Consumer Packaged Goods (CPG)
Reports To: Chief Executive Officer
Travel: ~20–30% (trade shows, retailers, distributors)
Company Overview
Bono USA Inc is the U.S. division of the Bono family of companies, Sicily’s largest and most awarded producer of extra virgin olive oil. The company imports and distributes premium Italian olive oils, olives, sauces, marmalades, and specialty foods throughout North America. Founded in 1934 in Sicily, the Bono brand is recognized for high-quality, traceable, and regionally sourced products with certifications including PDO/PGI, USDA Organic, Kosher, and Non-GMO.
Bono USA is experiencing strong growth driven by rising consumer demand for authentic Mediterranean ingredients and premium specialty foods. The company distributes nationally through major retailers, specialty grocers, and e-commerce platforms and continues to expand its brand presence across the United States.
Position Overview
The Director of Marketing will lead the strategic development and execution of all marketing initiatives for Bono USA across retail, e-commerce, and food service channels. This individual will be responsible for brand strategy, demand generation, product marketing, digital marketing, trade marketing, and consumer engagement to accelerate growth in the U.S. market.
The ideal candidate will be a hands-on marketing leader with prior food CPG experience, capable of building brand equity while supporting sales growth through retail, distributor, and omnichannel marketing initiatives.
This role is hybrid and based in Montclair, NJ, working closely with the executive team, sales leadership, and international stakeholders.
Key Responsibilities
Brand & Strategic Marketing
- Develop and execute the U.S. brand strategy for Bono’s portfolio of olive oils and specialty Italian foods.
- Position the brand as a leader in premium Mediterranean and specialty food categories.
- Lead annual marketing planning including brand positioning, messaging, and campaign strategy.
- Identify opportunities for product innovation and portfolio expansion based on consumer insights and category trends.
Demand Generation & Retail Marketing
- Create integrated marketing programs that drive retail sell-through and consumer awareness.
- Partner with the Sales team to support key retail partners including natural, specialty, and conventional grocery chains.
- Lead trade marketing programs, retailer promotions, and in-store marketing initiatives.
- Support category reviews and retailer presentations with consumer insights and marketing strategy.
Digital & Consumer Marketing
- Lead the company’s digital marketing strategy, including:
- Social media
- Influencer partnerships
- Paid digital campaigns
- SEO/SEM
- Email marketing
- Drive e-commerce growth through online retailers and direct-to-consumer initiatives.
- Manage digital storytelling that highlights authenticity, traceability, and regional sourcing.
Product Marketing & Launches
- Develop go-to-market strategies for new product launches.
- Oversee packaging updates, brand storytelling, and product positioning.
- Collaborate with product development and sourcing teams on innovation opportunities.
Trade Shows & Industry Events
- Manage marketing presence at major industry events including:
- Specialty food trade shows
- Retail buyer events
- Culinary and Mediterranean food events
- Oversee booth strategy, promotional materials, and brand activation.
Analytics & Performance
- Track and analyze key marketing KPIs including:
- Brand awareness
- Retail velocity
- Digital engagement
- ROI on campaigns
- Use data insights to optimize marketing spend and strategy.
Team Leadership
- Build and lead the marketing team as the company scales.
- Manage relationships with external agencies including PR, creative, and digital partners.
- Partner closely with executive leadership to align marketing with overall business strategy.
Qualifications
Required
- 8–12 years of marketing experience in Food or Beverage CPG
- Proven experience building or scaling consumer brands in retail channels
- Experience with specialty food, premium grocery, natural foods, or Mediterranean categories
- Strong expertise in:
- Brand marketing
- Trade marketing
- Digital marketing
- Consumer insights
- Experience supporting national retail distribution and distributor networks
- Bachelor’s degree in marketing, Business, or related field
Preferred
- Experience with olive oil, specialty foods, or imported food brands
- Experience working with natural/specialty retailers (Whole Foods, specialty grocers, etc.)
- MBA or advanced marketing degree
- Experience in fast-growth or entrepreneurial CPG environments
Key Competencies
- Strategic thinking with strong execution skills
- Brand storytelling and consumer marketing expertise
- Retail and trade marketing knowledge
- Data-driven decision making
- Entrepreneurial mindset
- Collaborative leadership style
Compensation & Benefits
- Competitive base salary performance bonus
- Health, dental, and vision insurance
- Paid time off and holidays
- Hybrid work environment
- Opportunity to shape the growth of a premium international food brand
Why Join Bono USA
- Join a heritage Sicilian brand with nearly a century of history
- Be part of a fast-growing premium food company expanding in the U.S.
- Work with authentic, high-quality Mediterranean products
- Lead the marketing strategy during a high-growth phase
Flexible work from home options available.