What are the responsibilities and job description for the Marketing Director, Motorsports & Outdoor Group position at Bonnier LLC?
Marketing Director, Motorsports & Outdoor Group - Remote Position
Reports to Managing Director, Motorsports & Outdoor
About the Role:
Bonnier's Motorsports & Outdoor Group is seeking a Marketing Director to lead integrated marketing efforts across a portfolio of leading consumer and trade events in the motorsports and outdoor categories. This is a hands-on leadership role combining strategic oversight with direct execution — driving attendance, exhibitor and sponsor lead generation, and brand growth through data-driven, omnichannel marketing strategies.
The Ideal Candidate:
- Highly hands-on and execution-oriented, with strong attention to detail
- Thrives in a fast-paced, deadline-driven environment
- A strong cross-functional collaborator — comfortable working with sales, operations, and senior leadership
- Productive and self-directed in a remote work environment
- Background in motorsports, outdoor, or enthusiast categories is a plus
What You’ll Do:
Event Marketing & Demand Generation
- Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events
- Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives
- Drive ticket sales and attendance growth through paid, owned, and earned channels
- Build and manage audience segmentation strategies to grow datasets and expand reach
- Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants
- Leverage social media to build brand affinity and convert audiences into attendees and participants
- Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines
- Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics
- Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership
Creative, Content & Channel Execution
- Lead creative development, including campaign themes, messaging frameworks, and asset production
- Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach
- Build and maintain event websites and landing pages
- Develop strategic partnerships to expand brand reach and audience
- Produce video content and drive community engagement initiatives
- Maintain a centralized asset library for marketing and sponsorship executions
Sales Enablement & Sponsor Fulfillment
- Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports
- Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue
- Ensure full execution and fulfillment of all sponsorship deliverables
Post-Event Analysis & Optimization
- Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews
- Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities
About You:
- 7 years of experience in consumer marketing or experiential event marketing
- Proven track record driving event attendance growth and B2B lead generation
- Experience managing integrated campaigns across multiple channels
- Strong expertise in digital marketing — paid media, social, email, and web
- Proficiency in marketing analytics and performance tracking
- Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus
About Bonnier:
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.