Brand Manager

Location: Austin, TX

Reports To: CEO

Employment Type: Full-Time

About Bonnell

Bonnell Electric is an innovative company at the forefront of high-performance electric mountain bike and dirt bike development. Our mission is to transform two-wheeled mobility with smarter, more efficient, and more exhilarating solutions that energize the way we ride. Through engineering excellence, cutting-edge design, and a relentless passion for adventure, we are creating a new breed of off-road experiences that redefine what riders can expect from electric performance.

Role Overview

Bonnell is redefining the future of electric performance. From next-generation e-MTBs to groundbreaking electric dirt bikes, we design and build machines that push the limits of power, control, and design.

As we expand globally, we’re seeking a Brand & Marketing Manager to lead, strengthen, and shape our brand and ensure measurable impact across every touchpoint—from digital presence to product experience, dealer marketing, and beyond. This dual role combines strategic brand leadership with hands-on marketing execution, ensuring not only that Bonnell’s voice is consistent and authentic, but also that campaigns are data-driven and performance-focused.

You will lead the development and execution of a bold brand strategy, manage marketing operations, and deliver insights through reporting and analytics. Working closely with marketing, design, product, and dealer teams, you will amplify our voice, protect brand integrity, and establish Bonnell as a category-defining leader in the electric two-wheeled space.

Key Responsibilities

• Brand Strategy & Positioning
• Develop, refine, and execute Bonnell’s global brand identity, voice, and visual system.
• Align brand positioning with product roadmap, customer profiles, and market trends.
• Ensure brand values and pillars are consistently reflected across all creative and marketing initiatives.
• Content & Creative Direction
• Oversee and guide the production of brand content including campaign materials, product launches, website copy, socials copy, packaging, and video.
• Collaborate with creators, athletes, and agencies to ensure all content aligns with brand standards.
• Approve all branded content and ambassador deliverables before release.
• Marketing Campaigns, Product Launches & Advertising
• Plan and execute product launch campaigns across digital, retail, and experiential channels.
• Manage paid advertising campaigns (social, search, display, print) including budget allocation, targeting, optimization, and reporting.
• Continuously track ad performance (impressions, CTR, CPC, conversions, ROI) and adjust strategies to maximize impact.
• Drive go-to-market messaging, ensuring consistency and tailoring by region, product, and audience.
• Dealer, Partner & Ambassador Marketing
• Develop co-branded materials, marketing toolkits, and training resources for dealers, distributors, and partners.
• Support pro athletes, brand ambassadors, and industry partners with campaign assets and ensure all content usage provides measurable value.
• Track earned media value from influencer and ambassador content, press coverage, and organic reach.
• Marketing Operations & Analytics
• Set KPI’s and deliver monthly/quarterly marketing and brand performance reports to senior management.
• Track and analyse key marketing metrics:
• Social media growth, engagement, impressions, reach and vide views
• Paid advertising performance: ROI, cost per lead, cost per conversion.
• Earned value from PR, influencers, and organic content.
• Website traffic, conversion rates, and campaign ROI
• Benchmark brand and marketing performance against competitors and industry standards.
• Use data to recommend improvements in campaign strategies, content mix, and budget allocation.
• Customer Insight & Feedback
• Monitor customer sentiment and brand perception across platforms, surveys, and dealer feedback.
• Turn insights into actionable improvements for messaging, campaigns, and product positioning.
• Brand Governance & Protection
• Maintain brand guidelines and ensure consistency across all channels.
• Safeguard brand reputation by monitoring partnerships, public use, and ambassador activity.

What You Bring

• 7 years of experience in Brand Management and Marketing, ideally in high-performance consumer products, motorsports, cycling, or lifestyle sectors.
• Proven success in building and scaling brand presence globally.
• Strong copywriting and storytelling instincts; visual design sensibility a plus.
• Demonstrated ability to measure and report both paid and earned marketing value.
• Strong background in digital advertising management (Meta Ads, Google Ads, programmatic, influencer campaigns).
• Comfortable managing cross-functional projects in a fast-moving environment.
• Passion for motorcycles, mountain bikes, or electric mobility a big plus.

Success in This Role Means

• Bonnell brand consistently positioned as premium, innovative, and authentic.
• Paid advertising campaigns deliver measurable ROI with clear performance tracking.
• Earned value from ambassadors, content, and partnerships is quantified and maximized.
• Global brand visibility and engagement grows across digital, retail, and dealer networks.
• Campaigns and launches not only build awareness but also convert into sales and long-term brand equity.

Why Join Bonnell?

• Be part of shaping a disruptive brand in one of the fastest-growing segments in mobility.
• Work with passionate riders, engineers, and creatives building something truly different.
• Competitive salary, performance bonuses, and opportunity for equity.
• Ride what you build—early access to new models, demo bikes, and brand trips.