What are the responsibilities and job description for the Sr. Manager, Portfolio Marketing position at Bonduelle Americas?
- Department: Marketing
- Reports to: VP Marketing
- Location: Philadelphia, PA
The Sr. Manager, Portfolio Marketing will serve as the strategic steward of Bonduelle’s U.S. portfolio—building holistic brand plans that drive growth across Bonduelle, and private label businesses. This role bridges brand strategy, consumer insights, and commercial activation to ensure cohesive storytelling and profitable performance across all categories and channels. As a key member of the Marketing leadership team, this individual partners cross-functionally with Sales, Category Strategy, Revenue Growth Management (RGM), and Innovation to bring the Bonduelle mission to life—making plant-rich eating accessible and inspiring for all.
Make a greater impact at Bonduelle Americas!
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.
Key Responsibilities:
- Lead the annual brand and portfolio planning process, aligning consumer, customer, and category insights into clear growth strategies.
- Drive strategic prioritization across brands to optimize investment, innovation, and communication.
- Partner with Category Strategy & Insights to identify whitespace opportunities and shape portfolio architecture.
- Collaborate with RGM and Sales to translate brand strategy into winning DSMP (Distribution, Shelving, Merchandising, Pricing) and promotional plans.
- Guide innovation and renovation initiatives, ensuring pipeline projects strengthen brand equity and deliver profitable growth.
- Develop and oversee marketing toolkits, packaging, and sell-in materials that align with retailer and consumer needs.
- Manage external agency partners to deliver integrated marketing campaigns that build awareness and conversion.
- Analyze brand health, category dynamics, and competitive performance to inform actionable recommendations.
- Partner with the Communications and Digital teams to amplify brand presence across owned, earned, and paid channels.
- Champion sustainability and purpose-driven storytelling in alignment with Bonduelle’s B Corp values.
- Mentor junior marketing talent and support cross-functional training on portfolio principles
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 8 years of progressive experience in brand or portfolio marketing within CPG or food industry.
- Proven success managing multi-brand portfolios and cross-functional go-to-market planning.
- Strong analytical skills with experience in syndicated data (IRI/Nielsen, Numerator, etc.).
- Demonstrated ability to lead brand planning, innovation, and activation from strategy through execution.
- Exceptional collaboration, influencing, and presentation skills.
- Ability to thrive in a fast-paced, entrepreneurial environment and balance strategic and tactical priorities.