What are the responsibilities and job description for the Sr. Manager, Omni-Channel Activation position at Bonduelle Americas?
- Position: Senior Manager, Omni-Channel Activation
- Department: Commercial Strategy
- Reports To: Director, Omni-Channel Activation
- Salary Type: Exempt
- Location: Philadelphia, PA /Hybrid 4 days in office
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.
Position Summary
We are seeking an experienced Senior Manager, Omni-Channel Activation to design and lead integrated media and shopper marketing strategies that deliver seamless consumer and shopper experiences across national, retail, and customer-specific channels.
This role goes beyond traditional funnel planning—it’s about orchestrating connected experiences that anticipate consumer needs and guide them through the journey with the next best action thinking. From new product introductions to sustaining brand loyalty, you will identify the right channels, partners, and moments that drive engagement, trial, and retention.
You’ll support investment planning, collaborate with agencies, and lead activations that connect brand, shopper, and retailer objectives into one cohesive experience.
Key Responsibilities:
Consumer Experience & Journey Design
- Lead the development of omni-channel activation strategies rooted in consumer experience frameworks—integrating paid, owned, earned, and retail touchpoints.
- Map connected journeys across digital, social, in-store, and e-commerce, ensuring activations are designed to meet the consumer where they are with relevant next best actions.
- Identify the most effective channels, partners, and tactics for new item launches, building awareness, encouraging trial, and fostering repeat purchase through engaging experiences.
- Partner with brand marketing and communications teams to plan campaign readiness across all owned and earned touchpoints.
- Collaborate on all paid media planning and measurement including retail media networks and national media partners (e.g. Google, TikTok, Meta, Pinterest)
- Build shopper marketing strategies that link brand storytelling with retail execution, ensuring consistency across physical and digital experiences and media-to-shelf planning.
- Partner with retailers and sales teams to create activation plans that deliver value for both the consumer and the customer.
- Develop investment strategy, channels and tactics to build consumer experiences to drive trial, conversion and retention.
- Manage agency partners across shopper marketing, national media, and retail media, driving alignment, accountability, and breakthrough ideas.
- Champion a culture of consumer-first thinking, embedding experience frameworks across brand and commercial planning.
- Develop next-best-action measurement frameworks, with defined KPIs that measure not just conversion, but quality of experience, engagement, and retention.
- Leverage analytics and insights for continuous optimizations as well as feedback loops to cross-functional teams.
- Pilot innovative formats and test emerging channels to enhance consumer journeys across touchpoints.
- 8 years of experience in omni-channel media, retail media, or shopper marketing within CPG industry; food industry experience preferred
- Extremely organized with the ability to come up with big picture concepts and manage detailed execution.
- Expertise in designing consumer experience frameworks that integrates media, shopper, and retailer activations into unified journeys.
- Strong knowledge of retail media platforms and customer marketing practices (Walmart Connect, Albertson’s Media Collective, DoorDash, Amazon, Instacart, KPM, Citrus Ads, Criteo, The Trade Desk).
- Experience developing media partnerships with key national players (Google, Meta, TikTok, etc)
- Demonstrated success in identifying channels and tactics to drive awareness, trial, and retention for new product launches.
- Experience managing agencies.
- Exceptional cross-functional collaboration and influencing skills.