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Sales Specialist

Bonaventure Senior Living
Salem, OR Full Time
POSTED ON 5/24/2026 CLOSED ON 6/7/2026

What are the responsibilities and job description for the Sales Specialist position at Bonaventure Senior Living?

The Sales Specialist is a results-driven, performance-based role focused on rapidly increasing and stabilizing occupancy across Bonaventure Senior Living communities throughout Oregon and Washington. This position is strategically deployed to communities with urgent occupancy needs and is accountable for delivering measurable outcomes through disciplined sales execution, high conversion rates, and consistent, high-quality follow-up. Success in this role is defined by performance metrics, requiring a sales professional who thrives in an accountable environment and is motivated by achieving and exceeding targets to achieve full occupancy.


Top reasons to work at Bonaventure

  • High Competitive Salary
  • Health Benefits - Medical and dental coverage.
  • Flexible Spending Account – For Healthcare and Day Care expenses.
  • Retirement - Generous 401k matching program.
  • Professional Growth - We provide on the job paid training. In addition, we provide paid education assistance and career advancement thru promotions to qualified individuals.
  • Continuing Education Reimbursement.
  • Paid Time Off - To have fun, take care of yourself and your family.
  • 6 Paid Holidays off

What does a Sales Specialist do for Bonaventure

  • Take full ownership of the sales pipeline, managing all inquiries from initial contact through move-in with urgency and precision
  • Drive occupancy performance by meeting or exceeding monthly and annual census goals across assigned community
  • Develop staff awareness/ongoing training of their role as part of the community marketing team
  • Conduct monthly Quality Assurance (Retirement Perfected) Audits specific to Sales and Marketing Department, provide feedback and action plans to Executive Director, based on audits, to ensure appropriate corrective actions are taken ensuring regulatory and state compliance
  • Maintain and directly engage with a minimum of 50% of all qualified traffic (tours, walk-ins, and scheduled appointments), ensuring no viable prospect goes unmanaged
  • Execute a disciplined, high-conversion sales process, consistently achieving or exceeding 75% phone-to-tour conversion, with a relentless focus on advancing every lead to the next stage
  • Deliver high-impact, solution-based tours that are strategically designed to close, consistently achieving a minimum 35% lead-to-deposit conversion rate through effective needs discovery, objection handling, and confident closing
  • Perform consistent, structured follow-up to eliminate stalled leads and maximize conversion opportunities
  • Partner with Executive Directors and community teams to align on occupancy priorities, remove barriers, and accelerate results
  • Lead daily (IMS) Inquiry Management Summary meeting reviews and participate in team stand-ups to drive accountability and next-step execution
  • Responsible to daily oversee and maintain (IMS) Inquiry Management Data Base system including managing new and existing inquiries and creating plans for follow up, ensuring complete visibility into lead status and activity for next-step execution
  • Analyze sales data, traffic trends, and conversion metrics to adjust strategy in real time and improve outcomes
  • Execute and coordinate a targeted outreach plan (weekly, monthly and Quartey) effort to increase qualified traffic and referral relationships and analyze weekly marketing reports to recommend strategic course of action to increase occupancy growth
  • Coordinate internal and external events to increase community traffic and business development

Performance Metrics (Non-Negotiable)

  • Traffic Ownership: Personally, engages with no less than 50% of all qualified traffic, ensuring maximum influence over conversion outcomes and zero missed opportunities
  • Conversion Performance: Consistently delivers a minimum 35% lead-to-deposit conversion rate, demonstrating strong closing ability and disciplined execution of the sales process
  • Phone Effectiveness: Achieves and sustains at least 75% phone-to-tour conversion, maximizing every inbound and outbound call opportunity
  • Occupancy Results: Accountable for producing measurable and sustained census growth, with a clear expectation to drive and maintain full occupancy
  • Pipeline Discipline: Maintains complete ownership of the sales pipeline, ensuring every lead is actively managed, advanced, and followed through with zero stagnation or neglect

Qualifications

  • Proven success in a high-performance sales role, preferably in senior living, healthcare, hospitality, or related industries
  • Strong closing skills with a track record of meeting or exceeding sales targets
  • Ability to thrive in a fast-paced, results-driven environment with clear accountability
  • Excellent interpersonal, communication, and relationship-building skills
  • Highly organized with strong CRM and data management capabilities
  • Willingness and ability to travel extensively and adapt quickly to new communities
  • High school diploma or equivalent required; associate or bachelor’s degree in business, Marketing, Communications, or related field preferred.
  • 1-3 years of experience in sales, customer service, inside sales, or lead generation (senior living, healthcare, or hospitality experience preferred).

Bonaventure Senior Living

Our beautiful state-of-the-art senior living community provides assisted living, residential care, memory care, and independent living. We provide in home health care to residents in our community. We are not a nursing home. We are immediately hiring so apply today.


Why Work for Bonaventure Senior Living

Not all senior living communities are created equal. At Bonaventure, one of our main guiding philosophies is “you can never go wrongdoing the right thing.” This means that we are committed to caring for our residents and our team members. Bonaventure provides an exceptional senior lifestyle. Bonaventure’s consistent success has been based upon a simple formula: engaged satisfied residents and happy team members.

Bonaventure Senior Living associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with exceptional service. We represent a culture of respect, gratitude, and empowerment. If you are a friendly, motivated person, with a passion to serve others, Bonaventure Senior Living is your perfect match.

Work Location: In person

Benefits:

Health Insurance, Vacation & Paid Time Off, Sick Leave

Salary.com Estimation for Sales Specialist in Salem, OR
$70,717 to $98,371
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