What are the responsibilities and job description for the Performance Marketing Manager (Growth & Analytics) position at Bomber?
The Company: BOMBER – Performance apparel brand launching Feb 2026
The Role:
We need a data-driven operator to manage our ecommerce platform and growth marketing. This is a hands-on, backend-focused role for someone who thrives in spreadsheets, analytics dashboards, and platform management.
You'll own BigCommerce operations, email campaign setup and automation, paid media execution, SEO implementation, and analytics reporting. This is NOT a brand strategy or content creation role—you will work with the creative team. You'll be the technical executor who manages our site backend and builds scalable, measurable marketing systems.
What You'll Do:
- Manage our BigCommerce backend to perform at its highest level, ensuring SEO, metadata, keyword strategy, and on-site optimization are fully dialed so we attract and convert incoming traffic.
- Schedule and optimize Klaviyo email flows, A/B tests, and segmentation logic for lifecycle emails and marketing newsletters.
- Execute and track Meta/Google ad campaigns; manage ad spend and optimize ROAS
- Pull and analyze data from Google Analytics (GA4), ad platforms (Meta), and Klaviyo and report to the marketing team.
- Set up and manage affiliate tracking systems and commission structures
- Build reporting dashboards and weekly performance reports
- Maintain CRM database structure, segmentation, and automation workflows
You Must Have:
- 4 years in e-commerce operations, growth marketing, or marketing analytics
- Strong experience managing ecommerce platforms (BigCommerce backend)
- Deep proficiency in Klaviyo, Meta Ads Manager, Google Ads
- Experience managing paid media budgets
- Strong Excel/Google Sheets skills (pivots, formulas, data analysis)
- Proven track record of improving conversion rates, CAC, or LTV through testing
We are a remote team but require quarterly meetups in Southern California. This role operates on PST for team sync and platform management.
Where you fit:
Creative owns the brand. You own the machine. While our team develops strategy and content, you'll be in BigCommerce managing products, in Klaviyo building flows, in ad platforms optimizing spend, and in GA4 tracking performance. You're the operator who drives growth.