Marketing Coordinator

Position Overview

The Marketing Coordinator helps bring the Kona Coffee & Tea brand to life across digital and in-person channels. You’ll support content scheduling, copywriting, blog writing, newsletters, event promotions, printed materials, and product launch communication—working closely with the Director of Brand Experience & Marketing.

This role does not require producing original photo/video content, but you will be responsible for uploading, organizing, and scheduling content, supporting product launches, and ensuring consistency across all platforms.

Key ResponsibilitiesMarketing, Social Media & Digital

• Schedule and monitor posts across all platforms using Sprout Social.
• Support campaign launches, product features, collaborations, and seasonal rollouts.
• Tag products, website links, and promotions using Bitly or similar tools.
• Upload and manage Barista Ambassador and community content.
• Develop monthly content calendars and campaign timelines.
• Track analytics and produce a Monthly Marketing & Social Media Report.
• Assist with online shop listings, product updates, merchandise communication, and rollouts.

Copywriting & Communications

• Write compelling product descriptions, event messaging, and promotional copy.
• Draft weekly Klaviyo newsletters, including farm stories, barista highlights, and event announcements.
• Write and upload long-form blog articles (coffee education, farm updates, vendor spotlights, event recaps).
• Ensure all written content aligns with brand tone and identity.
• Support printed marketing materials such as signage, menus, flyers, and in-store displays.

Brand Storytelling

• Help document café culture, seasonal items, product launches, and community events.
• Assist in storytelling for campaigns, collaborations, and PR initiatives.

Cross-Department Collaboration

• Work with the Marketing & Event Production Assistant and Barista Brand Ambassadors to capture trend-aligned content.
• Support café needs (signage, menu updates, in-store messaging).
• Assist with merchandise launches and marketing collateral.

Community Engagement & PR

• Prepare and distribute PR boxes for collaborations and product releases.
• Provide on-site support at events, activations, and community gatherings.
• Build relationships with local partners, vendors, influencers, and community groups.

Requirements

• 5 years experience in marketing, social media, copywriting, or brand management.
• Strong ability to write both short-form and long-form content.
• Experience with digital analytics and social media strategy.
• Familiarity with Sprout Social, Klaviyo, Bitly, and Canva (preferred).
• Photography or videography experience is a plus.
• Highly organized, deadline-driven, and comfortable working in a fast-paced environment.
• Ability to work some early mornings, evenings, weekends, and event days.

Physical Requirements

• Ability to lift up to 50 lbs occasionally (event setup, merchandise).
• Ability to stand and walk for extended periods.

Job Type: Part-time

Pay: $17.00 - $25.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person

Salary : $17 - $25