What are the responsibilities and job description for the Ralph Lauren Wholesale Digital Strategy & Operations Intern position at BoF Careers?
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Our compensated 10-week Corporate RL Inspire Internship Program is designed to give rising senior undergraduate students a challenging, hands-on experience in the retail industry. As an INSPIRE Intern, you will... ONBOARD: Kick off your journey with a dynamic orientation with your entire intern class ENGAGE: Experience exclusive RL moments including our Executive Speaker Series DEVELOP: Receive valuable coaching and real-time coaching and on-going feedback from your supervisor and Early Career Talent team COLLABORATE: Strategize and execute a final, cross-functional group project with your fellow interns IMPACT: Create meaningful change and volunteer with our Ralph Lauren Gives Back program CONNECT: Enjoy social events and networking opportunities We are seeking an enthusiastic and analytical-minded individual who is passionate about Ralph Lauren and eager to learn. To be eligible for a US-based Ralph Lauren Internship position, applicants must:
The internship for Wholesale Digital Strategy & Operations will support diverse functions including content operations, site merchandising, and KPI analysis to elevate the online footprint and drive commercial objectives for third-party players that distribute Ralph Lauren within North America. Key Responsibilities:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Our compensated 10-week Corporate RL Inspire Internship Program is designed to give rising senior undergraduate students a challenging, hands-on experience in the retail industry. As an INSPIRE Intern, you will... ONBOARD: Kick off your journey with a dynamic orientation with your entire intern class ENGAGE: Experience exclusive RL moments including our Executive Speaker Series DEVELOP: Receive valuable coaching and real-time coaching and on-going feedback from your supervisor and Early Career Talent team COLLABORATE: Strategize and execute a final, cross-functional group project with your fellow interns IMPACT: Create meaningful change and volunteer with our Ralph Lauren Gives Back program CONNECT: Enjoy social events and networking opportunities We are seeking an enthusiastic and analytical-minded individual who is passionate about Ralph Lauren and eager to learn. To be eligible for a US-based Ralph Lauren Internship position, applicants must:
- Attend college full-time in the United States and be entering your final semester or year of undergraduate studies with a graduation date of December 2026 or May 2027
- Authorized to work in the United States
- Able to work in an in-person or hybrid workplace environment arrangement
- Available the entire duration of the 10-week internship and reside within a commutable distance to one of our office locations (NY, NJ, NC). A housing stipend will be provided to help with travel and accommodations. Candidates should only apply to one role. If a student's experience aligns with multiple opportunities, the Early Careers team will ensure they're considered accordingly.
The internship for Wholesale Digital Strategy & Operations will support diverse functions including content operations, site merchandising, and KPI analysis to elevate the online footprint and drive commercial objectives for third-party players that distribute Ralph Lauren within North America. Key Responsibilities:
- Assess digital landscape and gauge e-commerce impact for Ralph Lauren by family of business, analyzing weekly sales, campaign impact, and performance tactics
- Participate in line reviews and showroom breakdowns to facilitate digital content submissions, articulating product and styling needs, experiencing product photography shoots at internal RL studio, validating copy, and coordinating handoffs to account partners
- Coordinate with Marketing to understand digital performance and brand marketing levers utilized online to drive client engagement, conversion, and retention
- Optimize the online user experience through solid understanding of site merchandising, including taxonomy and attribution, product discovery via browse and search, and dynamic and static site placements. Drive conversion through seamless integration of PDP content to educate consumers
- Identify new potential pure players for online expansion that resonate with the Ralph Lauren consumer and support an elevated online user experience
- Current undergraduate student with demonstrated interest in retail and e-commerce, previous experience within the fashion space a plus
- Strong facility with Excel and diverse data reporting sources
- Solid project management and written/verbal communication skills
- Skilled in synthesizing data into actionable insights in a concise, clear format
- Ability to thrive in a diverse, fast-paced, ever-changing environment Desired skills for all intern roles:
- Strong understanding and appreciation of the Ralph Lauren aesthetic, brand heritage, and the retail industry
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Strong writing and math skills; retail math a plus
- Highly organized and eager team player
- Ability to manage multiple priorities, meet deadlines and deliver results with attention to detail
- Thinks strategically to seize opportunities and solve problems
- Active listener with strong communication; clearly communicates ideas, both written and verbally
- Ability to balance creativity with practicality
- A self-starter who excels in a dynamic, ever-changing environment and can switch gears as required
- Passionate about advancing a culture of belonging and equal opportunity
- Curious, desire to learn, innovative, forward-thinking, strong interpersonal skills