What are the responsibilities and job description for the Gap Manager, Organic Social Media (Los Angeles Based Role) position at BoF Careers?
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.
About The Role
Gap is looking for a culturally savvy, social media expert to lead execution and planning across all social channels. As a brand rooted in heritage and storytelling, we are looking for a Social Media Manager who can speak the brand language while also applying a metrics-driven strategy and organized approach to social. This person is willing to work in the platforms and drive audience growth and engagement while also reporting on the work we create.
What You'll Do
Strategic Planning:
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.
About The Role
Gap is looking for a culturally savvy, social media expert to lead execution and planning across all social channels. As a brand rooted in heritage and storytelling, we are looking for a Social Media Manager who can speak the brand language while also applying a metrics-driven strategy and organized approach to social. This person is willing to work in the platforms and drive audience growth and engagement while also reporting on the work we create.
What You'll Do
Strategic Planning:
- Collaborate with the Director of Social to develop clear, detailed plans for cross-functional teams, ensuring alignment with brand objectives, platform requirements and overall social media goals.
- Coordinate feedback between cross-functional teams to refine content for final approval.
- Assist in developing social media template frameworks for reoccurring content themes in collaboration with the creative team.
- Lead in the execution of social rollouts for major brand campaigns, including scheduling, asset management, and tracking.
- Track campaign performance and compile insights for post-mortem analyses.
- Execute rollout of campaign, posting directly on platforms.
- Coordinate social media efforts for Gap's collaborations, ensuring seamless integration with brand campaigns.
- Manage timelines and deliverables for collaboration-specific content
- Liaise with cross-functional teams to gather necessary assets and approvals.
- Post content in tandem with the Influencer & Community Coordinator across Gap's social media platforms in alignment with the content calendar.
- Ensure posts are optimized for each platform and adhere to brand guidelines.
- Assist with all Gap Studio Social activations
- Have a general understanding of deck design and formatting: Google Slides, Figma Slides and Powerpoint.
- Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Manager of Social which can include but not limited to:
- Lo-Fi Ad-Hoc Content Capture
- Creative Brainstorms
- Assist with inputting platform specific spec requirements for the post-production house with a focus on YouTube, Instagram and TikTok.
- 8-10 years of experience in social media
- Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.
- Exceptional communication skills, both written and verbal.
- Leadership and project management skills, extremely organized.
- Detail oriented, with a focus on organization and meeting deadlines.
- A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.
- Ability to thrive in a collaborative environment and handle multiple projects simultaneously
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- For eligible employees
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Salary : $114,900 - $152,200
