What are the responsibilities and job description for the Athleta Director, Athleta Communications position at BoF Careers?
About Athleta
For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About The Role
In this role, you will support Athleta's acceleration and impact by building and developing innovative internal and external content strategies to support the company's long-range plan. You will support the next phase of Athleta's chapter of being a female-centered brand, designed for her whole life.
You will be part of the communications team and closely collaborate with internal and external partners to plan, develop, implement, and evaluate strategic brand communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company's priorities, values, and market position.
The communications support model will be focus around Executive Communications (Brand CEO and President), Meetings (company-wide meetings, external speaking opportunities), Employee Engagement initiatives, Editorial and Social Media and Media Relations (business press).
What You'll Do
Salary Range: $176,500 - $229,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About The Role
In this role, you will support Athleta's acceleration and impact by building and developing innovative internal and external content strategies to support the company's long-range plan. You will support the next phase of Athleta's chapter of being a female-centered brand, designed for her whole life.
You will be part of the communications team and closely collaborate with internal and external partners to plan, develop, implement, and evaluate strategic brand communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company's priorities, values, and market position.
The communications support model will be focus around Executive Communications (Brand CEO and President), Meetings (company-wide meetings, external speaking opportunities), Employee Engagement initiatives, Editorial and Social Media and Media Relations (business press).
What You'll Do
- Partner with the business to build a narrative that communicates our company's business objectives, culture, and values to our employees, prospective employees, shareholders, and customers
- Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content
- Provide guidance and support to executive management for internal and external meetings
- Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery
- Develop standards and guidelines for style and content
- Collaborate and lead others in key initiatives and their implementation
- Responsible for planning, budget, and end results; set policies and strategic direction for area/team
- Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work
- Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action
- Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners
- Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work
- Evaluate sometimes complex situations using multiple sources of information (internal and external sources
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- For eligible employees
Salary Range: $176,500 - $229,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Salary : $176,500 - $229,400