AD/SR AD, Business Analytics - Health System

Compensation Data

This position offers a base salary typically between $140,000.00 and $222,000.00 USD. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. For an overview of our benefits please click here .

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Associate Director, Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.

Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

Duties & Responsibilities

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for leading the development of targets and segments that are aligned with business strategy
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc
• Works with internal customers to assure that responsible analytical results are communicated and used effectively
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department
• Establishes work habits to support the therapeutic business function's evolving process and execution needs
  
  
  

Requirements

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies
  
  
  

OR

• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
• Proficiency in the development, documentation and communication of analytical plans
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point
• Strong interpersonal abilities
• Ability to manage multiple projects at the same time
  
  
  

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction
• Must be willing to take a drug test and post-offer physical (if required)
• Must be 18 years of age or older
  
  
  

Requirements

Sr. AD Requirements

• Bachelor´s degree from an accredited institution required.Master´s/PhD preferred
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Masters degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience. Experience must also include working directly with product segmentation, benchmarking, score-carding, targeting, and promotion-response modeling
• Strong statistical background with extensive modeling experience
• Proficiency in SAS and other data extraction and analytical tools such as SQL. Experience with Excel and Power Point
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time
• Functional competencies: Analytical skills, Business orientation, influence
  
  
  

Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com