AD, Marketing

Compensation Data
This position offers a base salary typically between $140,000 and $222,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

Description
The AD, Marketing - Rheumatology is responsible for brand plan tactics for rheumatology indications to meet business objectives. Integrates knowledge of business and functional priorities. Develops and implements Rheumatology focused marketing content, particularly media. Has breadth and depth of experience in media marketing, Key Opinion Leader digital content creation and experience working with media agencies.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
Duties & Responsibilities

• Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
• Manage risk associated with marketing programs and material by working within the MLR review process
• Assist in managing the rheumatlogy media brand expense budget
• Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members
• Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
• Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics
• Provide input to market research on study design and interpret findings to refine product marketing direction
• Develop and work with KOLs to validate and optimize brand strategies and tactics
• Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment
• Assist Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value

Requirements

• Bachelor´s degree from an accredited institution required
• MBA preferred
• Five-plus (5 ) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience with Rheumatology marketing preferred.
• Experience with digital media content creation preferred, particularly working with Rheumatology KOLs and stakeholders.
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Demonstrated project management skills
• Demonstrated ability to manage budget and resources
• Key contributor in development of marketing strategies that influence tactical implementation for brand teams
• Demonstrated ability to achieve results in a highly matrixed organization
• History of successful performance
• Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilities
• Proficiency in MS Office, Outlook and database applications
• Ability to travel (may include overnight travel)

Our Company

Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-

Salary : $140,000 - $222,000