Creative Lead

About Bodily

Bodily is a venture-backed women's health company transforming underserved categories through product innovation and data-driven growth strategy. We design research-backed products for major life transitions — postpartum recovery, breastfeeding, pregnancy loss — addressing clinical needs with the rigor and sophistication typically reserved for consumer tech or luxury retail.

Our investors include Hearst Corporation, Morgan Stanley, and Global Founders Capital, alongside strategic backers Brooklyn Decker, Andy Roddick, and Katherine Schwarzenegger-Pratt. We've built a scaled DTC business with expanding wholesale partnerships — including national distribution at Target — and are executing a growth roadmap across channels.

The Opportunity

Bodily is at an exciting growth stage and we're looking for a Creative Lead to own how the brand looks, feels, and shows up everywhere our customers see us. This is a hands-on, high-ownership role — you'll drive and execute creative direction across digital, social, paid media, email, ecommerce, and packaging, partnering with the CMO for alignment and sign-off rather than waiting for briefs to come to you. If you do your best work when someone else sets the creative concepts, this probably isn't the right fit. If you thrive with ownership and trust, it is.

AI fluency is core to how we expect this person to work — not as a novelty, but as a genuine part of the creative workflow. We're looking for someone who uses AI tools to move faster, unlock better creative, and do things that wouldn't otherwise be feasible on a lean team. 

You'll report to the CMO and work closely with the Growth Marketing Manager, Ecommerce Manager, Social Media Manager, and external agency partners across paid, organic and third-party channels.

How You'll Make Your Mark

Brand & Creative Direction

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint.
• Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for.
• Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make.
• Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent.
  

Marketing Design, Digital & Ecommerce

• Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand.
• Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals.
• Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly.
• Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints.
• Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward.
  

Paid Media, Social & Video

• Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative.
• Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed.
• Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality.
• Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements.
• Provide creative input and support for Amazon, Target and Walmart PDP updates, A content, and storefront assets.
  

AI-Powered Creative Workflow

• Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow.
• Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size.
• Bring a point of view on emerging tools and advocate for the ones that make the team better.
  

Packaging & Print

• Support packaging design development for new and existing products.
• Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy.
• Assist with hang tags, care tags, inserts, and other printed materials.
• Maintain organized files, templates, and creative systems that support efficient production.

What You Bring

• Strong proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) required. Experience in premiere Pro, CapCut or equivalent video editing preferred.
• Demonstrated experience using AI creative tools as a real part of how you work, not just awareness of them.
• Experience designing for marketing channels — you understand how creative supports campaign goals, not just how it looks.
• A bias for action: you move, you make things, you ask for feedback rather than waiting for permission.
• Comfortable proposing creative direction with a goal of being an art or creative director and bringing stakeholders along — you can defend a decision, take input gracefully, and know the difference between the two.
• A portfolio that shows range: strong typography, layout, branding, and visual storytelling, plus Ai image and/or video generation, video or motion work.
• Clear, confident communicator — you contribute ideas, ask good questions, and don't need a lot of hand-holding to get moving.
• Able to manage multiple projects in a fast-paced environment without losing quality or detail.
• A design degree is great but not required if your portfolio makes the case.

• This is a remote, temp-to-full-time position. We're looking for someone based in the US who is available during East Coast business hours.
• Conversion to full-time unlocks the full Bodily benefits package, including equity, PTO, and subsidized health insurance.