Territory Sales Manager - Lee Equipment

Lee Equipment recently purchased a group of Bobcat dealerships and is excited to Build our Team and Delight Customers, as plan for long-term ownership and growth in this market. Join our team as we start a new chapter focused on continued growth, operational excellence, and long-term investment in both our employees and customers!

Lee Equipment is a locally owned and operated Bobcat dealership group proudly serving the Pacific Northwest. With six locations across Washington and one in Idaho, we’re building our reputation on dependable equipment, expert service, and a team-oriented culture that values every employee. The Bobcat focus has been on supporting the communities we serve by providing innovative solutions for construction, agriculture, landscaping, and industrial operations. As an authorized Bobcat dealer, we offer industry-leading equipment, parts, service, and rental solutions backed by a skilled team dedicated to keeping our customers moving. As we continue to grow, we’re looking for motivated professionals who want to be part of a strong, people-first organization with long-term stability, opportunity, and a vision for the future

Job Description

As Lee Equipment continues to grow under new ownership, this position plays an important role in expanding our market presence, strengthening customer partnerships, and supporting the growth of our sales team across the Pacific Northwest. We are investing in our people, operations, and future expansion, creating opportunities for motivated sales professionals to contribute to a growing organization with a strong vision for long-term success. This role focuses on building strong business relationships with contractors, municipalities, agriculture operations, and other commercial customers while promoting Bobcat compact equipment, attachments, and allied products. The position requires proactive prospecting, territory management, in-person customer visits, product demonstrations, and maintaining a high level of customer satisfaction throughout the sales process.

Roles & Responsibilities:

• Develop new business through outbound sales calls, scheduled customer visits, jobsite walk‑throughs, and equipment demonstrations.
• Identify sales opportunities by researching prospects, understanding customer applications, and analyzing market needs.
• Promote and sell heavy equipment, attachments, rentals, service plans, and parts offerings.
• Prepare and follow up on quotes, ensuring accuracy and timely communication throughout the sales cycle.
• Maintain strong relationships with existing customers through regular communication, support, and onsite engagement.
• Utilize CRM tools to manage pipeline, activities, and forecast reporting.
• Serve as a trusted advisor by providing guidance on equipment specifications, sizing, and application requirements.
• Work closely with Service, Parts, Administration, and Management teams to ensure seamless customer experiences.
• Coordinate with the Service Department on machine setups, delivery scheduling, and post‑sale support.
• Partner with Sales Leadership on territory planning, promotional strategies, and competitive positioning.
• Maintain deep knowledge of heavy equipment, competitive products, and industry trends.
• Conduct product walk‑arounds, demonstration events, and operator training as needed.
• Support trade‑in evaluations and equipment inspections when required.

The position requires:

• 3–5 years of experience in equipment sales, outside sales, customer-facing heavy equipment roles, or similar fields.
• Strong understanding of construction, agriculture, landscaping, or equipment applications.
• Valid driver’s license with the ability to travel daily throughout the assigned territory.
• Ability to manage multiple high‑value opportunities in a fast‑paced environment.
• High level of professionalism, customer engagement skills, and follow‑through.
• Experience directly selling compact equipment, machinery, or heavy equipment. (Preferred)
• CRM experience (Salesforce, CDK, etc.).
• Mechanical aptitude with the ability to understand equipment features and applications. (Preferred)

Work Environment:

• Ability to lift 25–50 lbs occasionally during demos or equipment inspections.
• Regular travel within assigned territory; occasional overnight trips for training.
• Frequent work outdoors at customer jobsites and facilities.

You will enjoy a total compensation package that includes competitive pay and benefits.

• Salary: Salary range for this role is $36,000 - $48,000 annual base salary, dependent upon experience, plus commission (base commission approx. $125,000 - $150,000/year)
• Health & Wellness: medical, prescription drug, dental, vision, life, employee assistance program and pet insurance
• Work/Life Balance: strong paid time off and holiday schedule
• Financial Wellbeing: 401(k) savings plan with generous employer matching, tuition reimbursement and more!

We are a drug free workplace; drug and alcohol testing will be conducted as part of the post-employment offer process.

This company is an equal employment opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, Veteran status or other status protected by law.