Admission Experience Strategist

POSITION SUMMARY:  The Admission Experience Strategist ensures that prospective students and their families have a clear, supportive, and engaging journey from inquiry through enrollment. This role is dedicated to creating excellent user experiences across all admission touchpoints—emails, texts, portals, digital platforms, and events—so families feel informed, valued, and confident in their next steps. Working closely with admission counselors and other campus partners, the strategist balances hands-on communication management with continuous improvement of the admission journey. This position is ideal for someone with 1–3 years of related experience who is highly detail-oriented, passionate about user experience, and eager to make a direct impact on students’ lives.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Manage admission communications (email, text, AI recruiter, portals) with an emphasis on clarity, personalization, and ease of use.
• Maintain the student and parent portals, ensuring information is accurate, intuitive, and visually engaging.
• Collaborate with admission counselors to align communication touchpoints with recruitment goals and family needs.
• Track communication performance and user interactions, identifying opportunities to improve accessibility and engagement.
• Contribute to the development and refinement of the admission communication plan with a user-experience mindset.
• Support the design and execution of admission events and campus visits, ensuring participants feel welcomed and cared for.
• Stay current on user-experience best practices and apply them to the admission journey.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Alignment with the mission and values of BJU.
• Bachelor’s degree in communication, marketing, business, education, or related field (or equivalent experience).
• 1–3 years of experience in admission, communication, marketing, or user experience roles.
• Strong attention to detail with a passion for creating seamless, user-friendly experiences.
• Clear written and verbal communication skills with sensitivity to diverse audiences.
• Comfort with learning and managing CRM and communication platforms.
• Ability to manage multiple projects and deadlines with a proactive, problem-solving mindset.
• Collaborative team player with a service-oriented approach.

PREFERRED, NOT REQUIRED

• Experience in higher education or student services.
• Familiarity with CRM and marketing automation tools (e.g., Slate, HubSpot, Mailchimp).
• Exposure to UX, customer experience, or digital design principles.
• Creative skills (content writing, design, digital storytelling) a plus.

SUCCESS IN THIS ROLE MEANS

• Families experience a smooth, welcoming, and intuitive admission journey.
• Communication and portal touchpoints are consistently clear, accurate, and engaging.
• Feedback from students and parents is used to guide improvements.
• You contribute innovative ideas that elevate the admission experience.
• Students and families feel valued, cared for, and confident in choosing our university.

An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc.  Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology.  Applicants must be committed to providing students an excellent, world-class education from a biblical worldview.

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