What are the responsibilities and job description for the Copywriter position at Boatsetter?
Copywriter
Location: Remote (US)
Employment Type: Full-time or Freelance
About Boatsetter
Boatsetter is the leading peer-to-peer boat rental marketplace, helping people everywhere get on the water. Whether it’s a day of fishing, a sunset cruise, or a family outing, we connect adventurers with boat owners and captains to create unforgettable experiences.
We’re scaling quickly and building a brand that blends storytelling, utility, and a deep love for the water. To help us get there, we’re looking for a talented Copywriter who can bring clarity, creativity, and consistency across every customer touchpoint.
What You’ll Do
As a Copywriter at Boatsetter, you’ll craft messaging that engages, informs, and inspires our community across a wide variety of channels. You’ll partner closely with marketing, product, and design teams to make sure our voice comes through in every interaction.
Responsibilities include:
- Write and edit copy for email, SMS, push, social, digital ads, landing pages, and in-product messaging.
- Ensure consistency of brand voice, tone, and messaging across all touchpoints.
- Collaborate with designers, marketers, and product managers to concept and execute campaigns that drive engagement and conversions.
- Translate strategic goals into sharp, compelling, and customer-friendly language.
- Conduct light research and adapt messaging for different audiences and contexts.
- Iterate quickly based on data, testing, and feedback.
What We’re Looking For:
- 3–5 years of professional copywriting experience (in-house, agency, or freelance).
- Strong portfolio showing work across digital channels (email, ads, social, notifications, etc.).
- Ability to shift tone and style depending on the medium and audience.
- Excellent editing and proofreading skills, with strong attention to detail.
- Comfortable working in a fast-paced, collaborative, and remote-first environment.
- Passion for outdoor adventure, lifestyle brands, or travel a plus.