Digital Marketing Specialist

BoatEFX LLC is a fast-growing marine accessory manufacturer focused on innovative products for boaters and anglers. We are looking for a motivated, creative, and sales-driven Digital Marketing Sales Specialist to help grow our brand presence, increase online sales, and strengthen customer relationships across multiple digital platforms.

Position Overview : Full-Time or Part-Time

The Digital Marketing Sales Specialist will be responsible for driving online growth through digital marketing campaigns, customer engagement, content creation, website management and sales-focused marketing initiatives. This role combines marketing strategy, social media management, and customer outreach to help expand the BoatEFX brand and generate revenue.

This is an ideal position for someone passionate about boating, fishing, outdoor lifestyles, and digital marketing.

Responsibilities

• Develop and manage digital marketing campaigns across:
• • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Google Ads
  • Email marketing platforms
• Create engaging social media content including:
• • Photos
  • Videos 
  • Reels
  • Promotional campaigns
• Generate leads and increase online sales through targeted marketing strategies
• Respond to customer inquiries and assist with online sales opportunities
• Coordinate influencer and brand ambassador relationships
• Monitor website traffic, advertising performance, and conversion metrics
• Help develop promotions, product launches, and seasonal campaigns
• Assist with photography/video shoots at events, trade shows, and on-water product demonstrations
• Maintain brand consistency across all digital platforms
• Research market trends and competitor activity within the marine industry

Qualifications

• Experience with digital marketing, social media management, or online sales
• Strong understanding of Facebook Ads Manager, Google ads and social media platforms
• Photo/video editing skills required. Experience operating drones a plus
• Excellent communication and customer service skills
• Self-motivated with strong organizational skills
• Ability to work independently and manage multiple projects
• Passion for boating, fishing, or outdoor lifestyle brands is highly preferred
• Experience with Shopify, email marketing, SEO