What are the responsibilities and job description for the Business Development-Manager, Central America & Caribbean position at Boar's Head Brand?
Key Responsibilities
JOB DESCRIPTION
Education
Since 1905, Boar’s Head Brand has been the name you can trust for quality products and service. Our vision is to nourish the human spirit through the love of food.
Our secret ingredient has always been our people. Each person brings a unique perspective, background, and experience to the table and this is what drives our culture of positivity, acceptance, and support. We are a company that believes we win when we work together and connect over a passion for the highest standards in food.
JOB DESCRIPTION
- Regional Strategy & Business Planning
- Develop and execute a regional business development plan for Central America and the Caribbean aligned with Boar’s Head Brand’s strategic objectives.
- Identify and prioritize premium markets, channels, and customer segments with the highest growth potential.
- Support setting annual volume and distribution targets for the region and individual markets.
- Monitor market trends, competitor activity, and customer insights to adjust strategy and tactics as needed.
- Customer & Partner Management
- Build and manage strong relationships with key retailers (modern trade, premium supermarkets, gourmet specialty stores) and foodservice accounts (distributors, hotels, restaurants, cafeterias, etc.).
- Execute joint business planning (JBP) with strategic customers, including assortment, pricing, promotion, service, and merchandising plans.
- Support the negotiation of commercial engagements, including terms, trade investments, and promotional programs, in line with company guidelines.
- Support local retailers, distributors, and importers to ensure proper execution, service levels, and brand standards.
- Sales Execution & Performance Management
- Drive volume growth, premium distribution, and product availability across the region.
- Track and analyze volume performance and key KPIs by market, channel, and customer.
- Develop and manage regional volume pipelines and new business opportunities.
- Conduct regular business reviews with customers, distributors, brand ambassadors, and internal stakeholders.
- Retail & Foodservice Activation
- Partner with customers to ensure best-in-class in-store execution (planograms, shelf placement, service, POS materials, sampling, and promotional activities).
- Visit and evaluate all retail locations and key food service outlets to ensure alignment with Boar’s Head Brand standards.
- Identify opportunities for menu placement, concept development, and operator solutions in foodservice.
- Collaborate with Marketing on regional campaigns, trade marketing programs, and brand-building activities.
- Operational Coordination & Compliance
- Coordinate with internal teams on forecasting, inventory planning, logistics, and service levels to ensure reliable product supply.
- Support the management of importation, regulatory, and labeling requirements in each market, in partnership with internal and external stakeholders.
- Ensure compliance with Boar’s Head Brand policies, including sales policy, brand standards, quality, and food safety requirements.
- Reporting & Analytics
- Prepare monthly and quarterly business reports summarizing performance, key initiatives, risks, and opportunities.
- Maintain an accurate view of customer and opportunity pipelines, including new accounts and product placements.
- Provide market intelligence and recommendations to senior leadership on regional strategy and resource allocation.
Education
- Bachelor’s degree in Business Administration, Marketing, International Business, or related field required.
- MBA or advanced degree is a plus.
- 5–8 years of experience in Sales, Business Development, or Key Account Management, preferably in the food & beverage, CPG, or retail/foodservice sector.
- Proven track record managing pan-regional markets and/or export business, ideally in Central America and the Caribbean.
- Experience working with large retail chains and food service distributors/operators.
- Prior experience with premium brands, value-added products, and elevated consumer experience environments is highly desirable.
- Strong commercial acumen and negotiation skills.
- Demonstrated ability to develop and execute business plans and deliver results.
- Excellent relationship-building and stakeholder management skills.
- Strong analytical and problem-solving capabilities; comfortable working with data and mathematical metrics.
- High level of organization, planning, and project management.
- Ability to work effectively in a matrixed, cross-functional environment.
- Self-starter, hands-on, and comfortable operating with a high degree of autonomy in a regional role.
- Fluency in English and Spanish required.
- Willingness and ability to travel frequently (40–60%) within Central America, the Caribbean, and to Boar’s Head offices and key events.
- Reports to the Director of International Business Development.
- Direct reports: None initially, but it includes indirect reporting and leadership influence on the Brand Ambassadors at the local level.
- Volume growth by market and channel.
- Distribution and availability of Boar’s Head Brand products.
- In-store merchandising and execution of successful consumer/shopper-facing events.
- Adherence to trade investment guidelines.
- Execution of joint business plans and brand activation programs.
- Customer satisfaction and strength of strategic partnerships.
Since 1905, Boar’s Head Brand has been the name you can trust for quality products and service. Our vision is to nourish the human spirit through the love of food.
Our secret ingredient has always been our people. Each person brings a unique perspective, background, and experience to the table and this is what drives our culture of positivity, acceptance, and support. We are a company that believes we win when we work together and connect over a passion for the highest standards in food.