What are the responsibilities and job description for the VP, Segment Marketing position at BNY?
We’re seeking a future team member for the role of Vice President, Segment Marketing to join our global client marketing organization. This role is in our New York City, NY.
In this role, you’ll make an impact in the following ways:
Segment Strategy & Planning
Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision-making behaviors across key personas
Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
Stakeholder Collaboration
Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
Campaign Development & Execution:
Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
Integrated Marketing: Design and execute multichannel campaigns spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.
Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.
To be successful in this role, we’re seeking the following:
5-10 years of B2B marketing experience, preferably in financial services or a related industry.
Proven experience developing and executing marketing strategies for defined client segments, multi-segment experience (e.g., Investment, Insurance and Banks and Broker Dealers) strongly preferred.
Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
Ability to manage multiple priorities and stakeholders in a fast-paced environment.
Experience in motivating teams while collaborating in a matrixed organization