What are the responsibilities and job description for the Senior Vice President, Segment Marketing, Wealth Intermediaries position at BNY External Career Site?
Leads the development and execution of several Product or Client value-driven marketing content and got-to-market strategies for the commercial segments. Manage the implementation of complex product marketing plans and provide guidance on the day-to-day support in leveraging client insights for targeted campaigns in support of the firm's key initiatives, making strong writing and communication skills mandatory.Establishes collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives. Develops and manages product marketing campaigns and market research to primary business stakeholders. Influences necessary resources. Involves others in decision making to secure buy in. Actively seeks input to make timely and well informed decisions. Considers all relevant factors and makes sound decisions. Subject matter expert. Active participation within organization and industry-hosted events. Studies the competition and communicates across business unit and with clients. Ensures standard operating procedures and policies are being adhered to. Challenges the status quo to raise standards and common practices. Encourages diverse thinking to promote an nurture innovation. Promotes a sense of urgency and establishes individual accountability supporting functional or business initiatives. Persists in accomplishing objectives despite obstacles. No direct reports, provides guidance to less experienced staff.;Leads projects to include assigning work and monitoring quality and completion. Develops, monitors, and negotiates budgets Manages financial resources (e.g., budgets, expenses, etc.Modified based upon local regulations/requirements. Bachelor's degree or the equivalent combination of work experience required. Applicable local/regional licenses or certifications as required by the business.; 10-12 years of related experience preferred; experience in the securities or financial services industry is preferred.