What are the responsibilities and job description for the Marketing Data & Analytics Lead position at BNY External Career Site?
Marketing Data & Analytics Lead
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President, Digital Marketing to join our Marketing & Corporate Affairs team. This role is located in New York, NY
In this role, you’ll make an impact in the following ways:
• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and client engagement by leveraging expertise in digital platforms and tools.
• Analyze digital marketing metrics and performance data to optimize campaigns and drive continuous improvement in marketing outcomes.
• Collaborate with cross-functional teams to ensure digital marketing initiatives align with broader business objectives and support BNY's strategic pillars.
• Stay abreast of industry trends and emerging technologies to innovate and enhance digital marketing practices within BNY.
• Provide thought leadership and insights on digital marketing best practices to internal stakeholders, fostering a culture of learning and development.
• Manage digital marketing budgets effectively to maximize return on investment and ensure efficient use of resources.
To be successful in this role, we’re seeking the following:
• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• Typically 7-12 years of experience in digital marketing strategies and tools.
• Experience with software development, HTML development, and/or coding preferred.
• Experience in the securities or financial services industry is a plus.
• Strong analytical skills to interpret digital marketing data and drive strategic decision-making.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proficiency in digital marketing platforms and technologies, with a focus on innovation and continuous improvement.
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here’s a few of our recent awards:
• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance and market factors.
Salary : $81,000 - $150,000