What are the responsibilities and job description for the Head of SEO & AEO position at BNY External Career Site?
Lead (VP), SEO & AI Discoverability
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Lead (VP), SEO & AI Discoverability to join our Marketing team. This role is located in New York City or Pittsburgh.
In this role, you’ll make an impact in the following ways:
- Develop and execute enterprise Search Engine Optimization (SEO) and GEO/AEO strategy to increase visibility and traffic.
- Establish and own a unified, enterprise-wide roadmap aligned to business objectives and informed by the changing SEO and AI discoverability landscape.
- Act as the subject matter expert for the organization, evangelize SEO/GEO best practices, and actively bring the latest insight to the organization on algorithm updates, AI driven search tends and emerging GEO practices.
- Implement on-page, off-page, technical, and content optimizations across BNY websites and other touchpoints in support of the overall strategy.
- Partner with Marketing Content teams as advisor, bringing structural and keyword insights to improve performance.
- Use analytics tools to measure and analyze discoverability performance; deliver regular reporting on results and identified/prioritized opportunities.
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Support organization’s transformation, e.g., website transformation, evolving the Content Discoverability function.
To be successful in this role, we’re seeking the following:
- Bachelor’s degree.
- 5-8 years of enterprise SEO leadership with demonstrated success.
- Expertise in on-page, off-page, technical, content, and local SEO.
- Proficiency in SEO tools and web analytics, plus emerging expertise in AI-assisted content discovery.
- Experience using data to inform strategy and to develop impactful go-to-market approaches.
- Experience partnering with cross-functional teams (marketing, content, creative, engineering, analytics) as a subject matter expert; demonstrated experience in communicating complex subject matter to non-technical audiences.
- Experience with website migration and multilingual sites.
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $83,000 and $134,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
Salary : $83,000 - $134,000