Senior Event Marketing Strategist (contract)

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

Job Summary:

The VP of Events Strategy & Execution will support the Corporate Trust and Global Clearing marketing teams by shaping event strategy, elevating client-facing narratives, and driving the development of compelling event content across the U.S. and EMEA. This role blends strategic marketing, financial services insight, and hands-on execution, partnering closely with stakeholders, digital teams, and event operations to ensure events drive brand visibility, lead generation, and commercial outcomes.

This is a 12-month contract role with potential for conversion and requires 4 days onsite per week in Boston, MA, Pittsburgh, PA, Lake Mary, FL, or NYC.

Key Responsibilities:

• Event Strategy & Content Development: Define event objectives, messaging, and narratives aligned to business goals; develop content for hosted events, webcasts, trade shows, and roundtables.
• Stakeholder Collaboration: Partner with Corporate Trust and Clearing stakeholders to understand priorities, target audiences, and desired outcomes; translate business needs into event programs and materials.
• Campaign & Thought Leadership Support: Contribute to broader marketing initiatives including campaign development, thought leadership, and integrated event-driven marketing motions.
• Event Activation Planning: Define pre-event and post-event activation steps, including email invites, social promotion, follow-ups, and calls to action.
• Execution Oversight: Support execution in partnership with the events operations team, ensuring content, materials, and messaging are delivered accurately and on time.
• Performance Measurement: Work with digital and marketing teams to define KPIs, measure event success, and demonstrate commercial and brand impact.
• Multi-Project Management: Manage multiple events and initiatives simultaneously, balancing strategic work with executional needs in a fast-paced environment.
• Cross-Functional Coordination: Collaborate with digital, events, sales, and marketing teams to ensure cohesive delivery across channels.

Qualifications:

• 7–8 years of overall marketing experience, with at least 2 years focused on event strategy and execution.
• Strong experience developing event content, messaging, and programs rather than purely logistical event planning.
• Exposure to digital marketing channels supporting events (email, social, web).
• Experience supporting lead-generation-focused events and referral-driven business models.
• Demonstrated ability to manage multiple projects simultaneously and prioritize effectively.
• Familiarity with marketing KPIs, performance measurement, and demonstrating business impact.
• Strong communication and stakeholder management skills.
• Financial services experience or strong intellectual curiosity for capital markets, securities, or investment-related topics.

Preferred Experience:

• Experience supporting large-scale, high-investment events.
• Background in financial services, capital markets, securities, investment banking, or related legal environments.
• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• Experience with Workfront, On24, CVENT a plus, but not required.
  

Why Join Us:

In this role, you’ll play a visible role shaping how Corporate Trust and Global Clearing position themselves in the market, working closely with senior stakeholders on initiatives that drive new business and strengthen client relationships. This role offers broad exposure, meaningful ownership, and the opportunity to contribute to a team expanding its strategic influence.

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023