Social & Brand Marketing Leader

Position

Leader of Social & Brand Marketing

This is a high impact role where a variety of candidates with varying professional backgrounds may be well suited. The final job title and leveling for this role will range between Manager and Director levels. The final job title and level (and thus compensation and job expectations) will be determined by the relevant professional experiences and related skill sets of the hired candidate.

Location

Los Angeles (Commerce), CA

This is a hybrid role, reporting to our office three days per week.

About Us

BNTO is an AI-powered “omni-consumption” subscription platform that personalizes your fashion experience with an innovative approach to new purchases, rentals, and resales.

Powered by ALMA.AI, our proprietary full-stack vertical AI solution, BNTO rethinks fashion’s supply and demand by leveraging real-time inventory data and user behavior to drive smarter decisions—not just around what to offer, but how people can access it and at what price point. By connecting rental, resale, and new purchase options through a unified inventory pool, we dynamically match products with demand in the most efficient and personalized way. This approach allows us to flex inventory across consumption modes, unlock higher profitability, and give consumers ultimate flexibility—all while reducing waste and overproduction.

BNTO is part of ViaVia Corporation, and we are a Series A company in the fashion tech space, backed by industry-leading investors including Notable Capital, Basis Set Ventures, NEA, the AI Fund, and Exor.

Your Duties & Responsibilities Include:

Brand & Campaign Strategy

• Evolve the brand voice, visual identity, and creative standards across all touchpoints.
• Lead brand campaigns from concept to launch—working closely with creative, growth, product, and merchandising teams.
• Build clear brand frameworks to ensure consistency and resonance across every customer-facing moment.

Social Media & Content

• Oversee organic social strategy and execution across platforms including Instagram, TikTok, and emerging channels.
• Balance trend-driven content, product storytelling, and community engagement.
• Track content performance through platform analytics and UGC engagement, using data to optimize reach, engagement, and conversion.

Community & Creator Strategy

• Build and nurture a thriving brand community through both digital and in-person experiences.
• Develop scalable ambassador, affiliate, and creator programs that drive brand awareness and revenue.
• Use community insights to inform product, content, and campaign strategy.

Events & Activations

• Plan and execute brand activations, product launches, influencer events, and pop-up experiences.
• Maximize each activation for content creation, press coverage, and earned social.
• Work cross-functionally to ensure every event drives brand love and business impact.

PR & Communications

• Oversee press strategy across product, brand, and executive visibility.
• Manage agency partners and internal resources to secure coverage and amplify milestones.
• Build strong relationships with editors, stylists, and media partners to tell our story effectively.

Email & Text Marketing

• Lead lifecycle marketing strategy across email and SMS—from welcome flows and product drops to content-driven engagement.
• Collaborate with growth teams to optimize segmentation, timing, and messaging. Leverage insights to increase open rates, click-through rates, and retention.

Measurement & Optimization

• Set KPIs and regularly track performance across social, email/SMS, community, and creator campaigns.
• Use data to inform creative and strategic decisions, ensuring everything ties back to growth and retention goals.
• Report on progress with clarity, from top-of-funnel awareness to bottom-of-funnel conversions.

Leadership & Collaboration

• Lead and inspire a growing team across brand, social, influencer, and community functions.
• Collaborate closely with marketing, product, creative, and ops to ensure a seamless brand experience.
• Manage budgets, timelines, and performance with precision and ownership.
• Easily wear multiple hats as needed in a fast-growing startup environment

Your Experience and Skills include:

• 5 years of experience in brand, social, or lifecycle marketing at a digitally native e-commerce, or fashion-forward brand.
• A builder and operator—you can drive vision and roll up your sleeves to execute.
• Strong background in content strategy and consumer engagement.
• Highly creative with a sharp aesthetic eye and deep intuition for what resonates culturally.
• Experienced in affiliate/creator marketing and community building.
• Proven track record leading campaigns that connect brand and business outcomes.
• Passionate about fashion, emerging trends, and building the next era of consumer experiences.
• Strong verbal and written communication skills; can patiently and effectively communicate with a diverse and multicultural group of peers across time zones and continents. People are inspired by you, and you are a continuous beacon of our values internally and externally.
• You believe that feedback is a gift; you can receive and grow from feedback, and you are accustomed to providing thoughtful feedback to others to help them course correct, to grow and to reach new milestones
• Nimble, scrappy and adaptable with a high sense of urgency. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
• A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
• Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work. You embody this on a daily basis and lead by example
• Ability to travel as needed, including internationally
• Strong proficiency in Google Workspace, Microsoft Office programs, social media and social media marketing platforms

Compensation and Benefits:

• Competitive compensation, including generous equity in a well-funded environment. The salary range for this position is dependent on the hired candidate’s job level. Overall range for this role is $115,000 - $180,000 (USD), with the higher portion of the range being reserved for a Director level.
• Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums.
• Company 401(k) plan
• Flexible PTO policy and company holidays
• Paid parental leave
• And more to come!

Final compensation, title, job level, duties and expectations will depend on relevant factors such as the candidate’s professional experiences and skill sets. Location may also impact final compensation.

Background Check: ViaVia Corporation will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.

Equal Employment Opportunity Employer: ViaVia Corporation is an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of VIAVIA not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.