What are the responsibilities and job description for the Regional Sales Manager – Eastern US position at BNI Global?
Position Summary
The Regional Sales Manager, Franchise Development plays a pivotal role in expanding our footprint across the US by identifying, cultivating, and converting franchise prospects across two brands—BNI and Corporate Connections. This role owns the full sales cycle within designated geographic markets, including Master Franchise Territories and Sub-franchise Regions, and contributes to both short- and long-term strategic growth plans. This role blends outside sales execution with strategic pipeline development, process ownership, cross-functional collaboration, and brand stewardship.
Roles and Responsibilities:
Market Ownership & Strategic Growth
Demonstrated Competencies:
Required:
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Learn more at BNI.com
An equal opportunity employer.
The Regional Sales Manager, Franchise Development plays a pivotal role in expanding our footprint across the US by identifying, cultivating, and converting franchise prospects across two brands—BNI and Corporate Connections. This role owns the full sales cycle within designated geographic markets, including Master Franchise Territories and Sub-franchise Regions, and contributes to both short- and long-term strategic growth plans. This role blends outside sales execution with strategic pipeline development, process ownership, cross-functional collaboration, and brand stewardship.
Roles and Responsibilities:
Market Ownership & Strategic Growth
- Facilitate short- and long-term strategic plans to support brand expansion across the US.
- Own franchise sales prospecting, cultivation, and conversion within assigned territories.
- Build and implement pipelines that generate conversion opportunities aligned with annual sales goals.
- Understand and articulate the brand growth strategy and value proposition across both BNI and Corporate Connections.
- Guide prospects through all phases of the sales process, from initial outreach to final contract, with support from leadership in closing stages.
- Conduct discovery calls, lead primary meetings, and maintain consistent communication throughout the candidate journey.
- Oversee the franchise sales process, including lead handling, candidate interviews, application evaluation, and contract awarding.
- Develop due diligence presentations for brand leadership and ensure business partners understand key findings.
- Learn and apply the brand growth strategy and communicate the brand value proposition clearly to prospective partners.
- Partner with shared services, sales enablement, and growth teams to improve funnel effectiveness and achieve brand goals.
- Leverage tools, systems, and resources to support prospects and new franchisees through the application process.
- Stay informed on Brand FDD, market trends, and data analytics to enhance sales strategy and candidate conversations.
- Collaborate with franchise legal counsel to implement compliance systems aligned with federal and regional laws.
- Achieve individual, team, and brand growth goals through effective execution of selling fundamentals and multi-channel sales strategies.
- Engage in active networking and media outreach to drive accountability and visibility in target markets.
- Participate in role acceleration training and ongoing development opportunities.
- Maintain accurate CRM records and regularly update pipeline progress.
- Provide feedback on lead quality, market dynamics, and campaign effectiveness.
Demonstrated Competencies:
- Communication
- Relationship Building
- Business Acumen
- Customer Service
- Initiative
- Influence
- Adaptability
- Leadership
- Strategic Thinking
- Technical Proficiency
Required:
- 2–4 years of experience in inside sales, business development, or franchise development
- Strong communication and relationship-building skills across cultures and business levels
- Familiarity with CRM platforms (e.g., Creatio, Salesforce, HubSpot) and virtual presentation tools
- Self-starter with strategic thinking and operational discipline
- Experience in franchising, international markets, or multi-brand environments is a plus
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Learn more at BNI.com
An equal opportunity employer.