Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital outreach and brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and leverage analytics to boost engagement and drive business growth. Your creative vision combined with analytical insights will elevate our brand visibility, foster meaningful relationships with our audience, and position us as a leader in our industry. This paid position offers an exciting opportunity to shape our digital footprint while working in a vibrant, fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, blog posts, and photography that resonate with target audiences.
• Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and monitor campaign performance through web analytics tools such as Google Analytics.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for SEO by conducting keyword research and applying best practices for maximum visibility.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to increase reach and conversions.
• Maintain strong relationships with media outlets, influencers, and partners through effective public relations and relationship management efforts.
• Collaborate with graphic designers using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing marketing materials.
• Track campaign performance metrics regularly; analyze data to refine strategies for improved engagement and ROI.
• Ensure all content aligns with branding guidelines; proofread all materials for accuracy and consistency before publication.

Skills

• Proven experience in social media marketing, content creation, and digital marketing strategies.
• Strong proficiency in social media management tools such as Hootsuite or Buffer.
• Expertise in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices including keyword research and web analytics tools like Google Analytics.
• Experience managing Facebook Advertising campaigns and understanding of digital ad platforms.
• Skilled in social listening techniques to monitor brand reputation and industry trends.
• Excellent relationship management skills to foster partnerships with media outlets, influencers, and stakeholders.
• Ability to produce high-quality visual content through photography or video editing; familiarity with video editing software is a plus.
• Strong proofreading skills ensuring all communications are clear, accurate, and aligned with branding standards.
• Familiarity with e-commerce platforms is advantageous for integrated marketing efforts. Join us as a Social Media and Marketing Manager to energize our brand presence! Bring your creativity, analytical mindset, and passion for digital storytelling to help us connect meaningfully with our audience while advancing your career in a vibrant environment that values innovation!

Job Type: Part-time

Pay: From $19.50 per hour

Work Location: Hybrid remote in Richmond, CA 94806

Salary : $20